Assistant Director of Admissions - TU in Northeastern Maryland (TUNE)

Towson University•Towson, MD

About The Position

The Assistant Director of Admissions manages undergraduate recruitment and enrollment efforts for Towson University in Northeastern Maryland (TUNE), with a focus on Cecil and Harford counties. The role includes territory outreach, school and community visits, information sessions, prospective-student advising, application and scholarship review, partnership development, and coordination between TUNE and Towson University. The position also supports marketing and yield activities, manages community college pathway programs, and performs general admissions duties to help meet university enrollment goals. Occasional evening and weekend work is required, as well as in-state travel and possible limited out-of-state travel.

Requirements

Bachelor’s degree.
Two years of experience working in undergraduate admissions.
Valid driver’s license and ability to meet TU’s approved traveler policies.
Ability to travel domestically, sometimes independently and on short notice.
Effective oral, written, and interpersonal communication skills, including the ability to present to diverse audiences in different venues.
Attention to detail and strong organizational and analytical skills.
Ability to work independently and as part of a team.
Strong work ethic and interest in cross-cultural communication.
Ability to contribute to office welfare in a high-volume, fast-paced environment.
Familiarity with and effective use of technology.

Nice To Haves

Master’s degree in a related field.
Knowledge of database and customer relationship management systems, such as Slate and Peoplesoft.
Prior experience within a college admissions office.

Responsibilities

Manage a recruitment territory, including in-person visits to high schools, college fairs, community events, and other undergraduate recruitment events.
Conduct in-person and virtual information sessions, individual appointments, and meetings for prospective students and their supporters.
Build and maintain relationships with institutional partners and serve as a subject matter expert on TUNE majors and student pathways.
Develop and execute recruitment goals and strategies with University Admissions and TUNE staff, focusing on undergraduate enrollment from Cecil and Harford counties.
Collaborate across campuses to align territory management, messaging, and recruitment efforts.
Use Slate CRM data and market trends to plan outreach, engagement, and yield strategies; run targeted campaigns and analyze results.
Develop a territory outreach plan to connect proactively with prospective and enrolling students.
Assist with marketing campaigns and personalized outreach by phone, email, text, notes, and events.
Participate in open houses and other Towson University recruitment and yield events throughout the year.
Contribute to TUNE social media platforms and web pages.
Provide pre-enrollment advising on admissions requirements, academic preparation, and program pathways.
Evaluate applications for admission and scholarship awards through a holistic review process.
Maintain knowledge of admissions requirements, curriculum pathways, and program transfer agreements, and ensure advising aligns with admissions policies.
Create and update academic sequence guides based on program transfer agreements for TUNE majors.
Counsel prospective, admitted, and enrolled students about admission and enrollment at TUNE and Towson; record and track interactions and appointments in Slate.
Provide information-session presentations during campus tours and visits.
Advise students on degree requirements, course selection, and academic planning as they consider whether TUNE or Towson is the best fit for their goals.
Act as a liaison between the Towson and TUNE campuses, academic departments, and community partners in Cecil and Harford counties.
Support community college partnership development with the Director for Strategic Partnerships.
Manage community college pathway programs, including TUNE’s Owl to Tiger Program with Harford Community College.
Collaborate with TUNE program coordinators to align recruitment, pre-enrollment advising, and student success efforts.
Perform general admissions duties, including customer service, application processing, holistic review, on-campus events, special projects, and committee work, along with other assigned duties.