ASSISTANT DIGITAL MARKETING MANAGER
About The Position
Jasco is seeking an Assistant Digital Marketing Manager to support the development and execution of digital marketing strategy across e-commerce, paid media, influencer marketing, email and marketing automation, and digital campaigns. The role combines hands-on campaign execution with project and team leadership to help ensure campaigns are delivered on time, on brand, and against measurable business objectives. The position partners with the Digital Marketing Manager to develop and execute integrated campaigns supporting Jasco brands, licensed brands, product launches, retail initiatives, and e-commerce growth. It leads day-to-day digital campaign execution and coordinates timelines, priorities, and deliverables using Adobe Workfront. The role also assists with managerial tasks, including timesheet approvals and project timelines, and collaborates on strategies to maximize website sales and digital marketing effectiveness using current trends and e-commerce best practices. The Assistant Digital Marketing Manager helps lead paid social strategy, particularly on Meta and TikTok, and manages campaign budgets, audiences, creative testing, placements, and optimization. It monitors campaign performance and uses data to improve targeting, creative, budgets, landing pages, and strategy. The role partners with internal teams and agencies to develop paid campaign assets and messaging.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.
- 3+ years of digital marketing or e-commerce experience, with demonstrated experience managing campaigns or projects.
- Experience with paid social advertising, particularly Meta.
- Experience with e-commerce platforms, preferably Shopify.
- Strong understanding of digital marketing analytics, campaign measurement, conversion optimization, and attribution.
- Excellent project management, written communication, organizational, and presentation skills.
- Ability to manage multiple simultaneous campaigns and priorities in a fast-paced environment.
- Strong analytical mindset and ability to translate performance data into actionable recommendations.
Nice To Haves
- Adobe Workfront experience.
- Experience with Shopify and e-commerce merchandising.
- Experience with Meta Ads Manager, TikTok Ads, Google Analytics/GA4, Google Tag Manager, and marketing automation platforms.
- Experience managing influencer or creator campaigns.
- Working knowledge of SEO, CRO, HTML/CSS, and digital UX best practices.
- Experience with Canva and/or Adobe Creative Suite.
- Experience working with agencies, developers, creators, and third-party technology partners.
- Familiarity with AI-enabled marketing, reporting, content, and optimization tools.
Responsibilities
- Partner with the Digital Marketing Manager to develop and execute integrated digital marketing strategies for Jasco brands, licensed brands, new product launches, retail initiatives, and e-commerce growth.
- Lead day-to-day execution of campaigns across paid social, influencer marketing, email, websites, e-commerce, and other digital channels.
- Develop campaign timelines, set priorities, coordinate deliverables, and ensure projects are completed on schedule using Adobe Workfront.
- Translate broader marketing objectives into measurable digital strategies, campaigns, and KPIs.
- Assist the Digital Marketing Manager with managerial tasks, including timesheet approvals, project timelines, and digital marketing campaigns.
- Collaborate with the Digital Marketing Manager on strategies to maximize website sales and digital marketing efforts, applying current trends and e-commerce best practices.
- Help lead paid social strategy across platforms including Meta Ads Manager and TikTok Ads for product launches, promotions, brand awareness, and e-commerce sales.
- Manage paid campaign budgets, audiences, creative testing, placements, and optimization.
- Monitor KPIs including impressions, CPM, CTR, CPC, conversion rate, revenue, ROAS, and customer acquisition performance.
- Use performance data to optimize audiences, creative, budgets, landing pages, and campaign strategy.
- Partner with internal teams and agencies to develop creative assets and messaging for paid campaigns.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
