Asian Marketing Executive III

Cowlitz Indian Tribe•Ridgefield, WA

About The Position

The Asian Marketing Executive III oversees top-tier and strategic Asian player segments with portfolio-level ownership. This revenue-focused role is responsible for the strategic development, growth, and protection of Asian table games and slot business. It extends beyond traditional hosting functions and is accountable for driving high-value play through relationship management, cultural engagement, and close coordination with operational leadership. The role builds and maintains relationships through specialized, personalized, and preferential guest service; manages player accounts using available technology; and strategically issues complimentary items to encourage longer stays and more frequent visits while maintaining profitability and complying with departmental policies and marketing guidelines. The position develops Asian table games business, particularly baccarat and other Asian-preferred games, and plans and hosts premium events, tournaments, cultural activations, and targeted marketing initiatives. The Asian Marketing Executive III is expected to meet or exceed personal revenue targets, grow Asian casino business, attract new high-end and inactive players, and support ilani marketing efforts. The role includes engaging guests in person and by phone, marketing promotions and events, monitoring competitors’ gaming customer programs, and assisting with on- and off-site VIP events, parties, meals, promotions, and giveaways.

Requirements

High school diploma/GED, Recognized Equivalent of a High School Diploma (RED), or Foreign High School Diploma (FHD).
Previous experience as a casino host in a complex casino environment, or four years of experience in a high-volume hospitality environment involving extensive customer contact. An associate degree with two years of hospitality experience may substitute for the experience requirement.
Excellent interpersonal skills and the ability to foster a supportive and enabling team environment.
Bilingual in English and one of the following: Mandarin, Cantonese, or Vietnamese.
Strong verbal and written communication skills.
Strong Microsoft Office skills and computer skills sufficient to learn and become proficient with proprietary Casino Marketing Systems.
Ability to work various shifts and flexible hours, including nights, weekends, and holidays.
Ability to lift and carry 40 pounds.
Valid driver’s license.
Willingness to work in a smoking environment.
Willingness to adhere to company health and safety measures.

Nice To Haves

Sales and marketing experience.

Responsibilities

Promote superior guest service and uphold a positive organizational culture in accordance with the Spirit of Tâlícn and ilani Core Values.
Build relationships through specialized, personalized, and preferential service.
Use available technology to manage player accounts, including gaming activity, comp availability, and profitability.
Issue complimentary items strategically to drive longer stays and increased visit frequency while maintaining profitability and following departmental policies and marketing guidelines.
Cultivate leads, build loyalty, and promote return visits to the property.
Generate incremental trips by increasing length of stay and maximizing Average Daily Worth (ADW).
Develop and execute strategies to grow Asian table games segments, with emphasis on baccarat and other Asian-preferred games.
Coordinate and host premium events, tournaments, cultural activations, and targeted marketing initiatives.
Ensure profitability through disciplined reinvestment using the current comp level for the position.
Meet and greet preferred guests in their own areas and while they are on property; support ilani marketing efforts.
Meet and/or exceed personal revenue targets and expand Asian casino business through outstanding customer service and relationship-building.
Monitor competitors’ gaming customer programs and their effectiveness.
Speak with players in person or by phone to market promotions and events.
Plan and execute events in guests’ markets to build awareness of ilani.
Attend player events, interact with invited players, and provide professional and courteous guest service.
Attract new guests in high-value market areas around ilani and in outer markets, including high-end and inactive players.
Meet daily goals and objectives for phone calls and letters to current, inactive, and prospective high-end players.
Assist in planning and executing on- and off-site VIP events, parties, and meals; assist VIP Hosts and with promotions or giveaways as needed.
Perform other related duties as assigned.