Area Sales Representative - Atlanta

First Cash•Atlanta, GA
•Onsite

About The Position

American First Finance (AFF) is hiring a motivated, results-driven Area Sales Representative to grow its merchant network, develop new business opportunities, and build lasting relationships throughout an assigned territory in Atlanta, Georgia. This is a field-based outside sales role requiring regular travel and in-person visits to current and prospective merchant partners. Representatives should expect to spend most of their time in the field building relationships, developing new business, and supporting existing accounts. Compensation consists of a base salary plus uncapped commission, with on-target earnings of $70,000–$110,000 or more annually. Top performers may exceed OTE through commission earnings. The role offers established products and a merchant network, ongoing training and professional development, support from Marketing, Training, and Sales Operations, career advancement opportunities, and company-provided technology and sales tools. Bilingual applicants are encouraged to apply. American First Finance, a subsidiary of FirstCash Holdings, provides lease-to-own and retail finance solutions through a nationwide network of more than 13,000 merchant partners. The company helps consumers access flexible financing options and helps merchants grow their businesses. It emphasizes performance, integrity, collaboration, and professional growth, and is an equal opportunity employer. Reasonable accommodations are available during the application and interview process for qualified individuals with disabilities.

Requirements

  • At least 1 year of successful B2B outside sales experience.
  • A proven track record of meeting or exceeding sales goals.
  • Strong face-to-face selling, relationship-building, and closing skills.
  • A highly motivated, self-directed, and results-oriented mindset.
  • Ability to independently manage a territory and sales pipeline.
  • Excellent communication, organization, and follow-up skills.
  • High level of integrity and professionalism.
  • Valid driver's license and automobile insurance.
  • Comfort with regular travel and spending most working time in the field.

Nice To Haves

  • Experience in retail consumer finance, merchant services, SaaS sales, financial services, business development, territory sales, or outside sales.
  • Bilingual applicants are encouraged to apply.

Responsibilities

  • Build and maintain strong relationships with existing merchant partners.
  • Prospect and develop new business opportunities throughout the assigned territory.
  • Conduct in-person visits to 8–10 merchant locations daily.
  • Secure 10 or more new merchant partnerships each month.
  • Build, manage, and maintain a healthy sales pipeline.
  • Meet or exceed monthly sales goals and performance expectations.
  • Use CRM tools to track activity, manage leads, and support business growth.
  • Partner with Marketing, Training, and Sales Operations teams to maximize results.
  • Deliver outstanding service and support to merchant partners.

Benefits

  • Uncapped commission.
  • Ongoing training and professional development.
  • Career advancement opportunities within American First Finance and FirstCash.
  • Company-provided technology and sales tools.
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