Area Sales Representative - Atlanta
About The Position
American First Finance (AFF), a subsidiary of FirstCash Holdings, is seeking a motivated, results-driven Area Sales Representative to grow its merchant network, develop new business, and build lasting relationships throughout an assigned Atlanta-area territory. This field-based outside sales role involves regular travel and in-person visits to current and prospective merchant partners, with most time spent in the field. The representative will manage a sales pipeline, meet monthly sales goals, and provide service and support to merchant partners. Compensation includes a base salary and uncapped commission, with stated on-target earnings of $70,000–$110,000+ annually and the opportunity for top performers to exceed OTE. Bilingual applicants are encouraged to apply. American First Finance provides lease-to-own and retail finance solutions through a nationwide network of more than 13,000 merchant partners.
Requirements
- At least 1 year of successful B2B outside sales experience.
- Proven track record of meeting or exceeding sales goals.
- Strong face-to-face selling, relationship-building, and closing skills.
- Highly motivated, self-directed, and results-oriented mindset.
- Ability to independently manage a territory and sales pipeline.
- Excellent communication, organization, and follow-up skills.
- High level of integrity and professionalism.
- Valid driver's license and automobile insurance.
Nice To Haves
- Experience in retail consumer finance.
- Experience in merchant services.
- Experience in SaaS sales.
- Experience in financial services.
- Experience in business development.
- Experience in territory sales.
- Bilingual applicants are encouraged to apply.
Responsibilities
- Build and maintain strong relationships with existing merchant partners.
- Prospect and develop new business opportunities throughout the assigned territory.
- Conduct in-person visits to 8–10 merchant locations daily.
- Secure 10 or more new merchant partnerships each month.
- Build, manage, and maintain a healthy sales pipeline.
- Meet or exceed monthly sales goals and performance expectations.
- Use CRM tools to track activity, manage leads, and support business growth.
- Partner with Marketing, Training, and Sales Operations teams to maximize results.
- Deliver outstanding service and support to merchant partners.
- Travel regularly throughout the assigned territory and support current and prospective merchant accounts.
Benefits
- Base salary plus uncapped commission.
- Ongoing training and professional development.
- Career advancement opportunities within American First Finance and FirstCash.
- Company-provided technology and sales tools.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
