Area Sales Representative

Intuitive

About The Position

The Area Sales Representative (ASR) drives growth by developing new da Vinci Surgical System opportunities across Canada within an assigned territory. The role is Intuitive’s primary market-development and capital-sales resource, identifying prospective hospitals, building awareness of the clinical and economic benefits of robotic-assisted surgery, and guiding healthcare organizations through the capital acquisition process. The ASR develops regional strategies to create demand, builds executive and clinical advocacy, and leads complex sales efforts that result in new system placements and strategic growth opportunities. Success requires business acumen, consultative selling, and the ability to influence stakeholders across provincial healthcare systems, hospital leadership, administration, and physician communities. The position manages the complete sales process, from prospecting through capital approval and purchase execution, and coordinates resources to support system evaluation, acquisition, contractual resolution, and installation. It works with the Sales Director and cross-functional teams on market expansion, provincial funding environments, healthcare priorities, and long-term capital growth. After a sale, the ASR coordinates the transition of the initial sale and installation to the field sales team responsible for procedural growth and utilization. The role also represents Intuitive at conferences and educational events, achieves sales objectives, and completes related reporting and administrative follow-up. Intuitive is a global leader in robotic-assisted surgery and minimally invasive care, with technologies including the da Vinci surgical system and Ion. The company describes its purpose as helping care teams perform with greater precision and patients recover faster. Compensation is market-competitive and includes base pay, commission, benefits, and equity; on-target earnings are listed in the posting, but no amount is provided. Vaccination proof may be required depending on the role and customer requirements.

Requirements

At least 5 years of sales experience.
Demonstrated success identifying, developing, and closing complex capital opportunities.
Ability to prospect, develop, and convert new business opportunities within assigned markets.
Experience engaging executive-level decision makers and navigating multifaceted purchasing processes.
Strong strategic-planning, territory-development, and opportunity-management skills.
Knowledge of hospital operations, healthcare economics, and the operating-room environment.
A successful track record in capital medical equipment sales or other complex healthcare technology sales.
Track record of achieving or exceeding sales objectives.
Excellent presentation, negotiation, and consultative-selling skills.
Ability to build relationships across clinical, operational, and executive stakeholder groups.
Bachelor’s degree required.

Nice To Haves

Healthcare, medical-device, or capital-equipment sales experience is strongly preferred.

Responsibilities

Drive adoption of da Vinci Surgery by selling new da Vinci Surgical Systems to targeted hospitals and health systems in the assigned geography.
Develop and execute regional market-expansion and territory-development strategies to increase awareness and adoption and identify, qualify, and prioritize prospective capital opportunities.
Identify underserved geographic markets, health systems, and hospitals across Canada that present new capital growth opportunities.
Build awareness among hospital executives, physicians, and healthcare stakeholders of robotic-assisted surgery and the value of da Vinci Surgery.
Build support for da Vinci Surgery by developing advocacy networks and strategic relationships with surgeons, service-line leaders, senior hospital administrators, provincial healthcare leaders, and other healthcare influencers.
Identify and develop surgeon champions and multidisciplinary advocacy teams to support evaluation and adoption of da Vinci technology.
Manage the complete sales process, from prospecting through capital approval and purchase execution.
Create clinical, operational, and financial business cases supporting capital-investment decisions.
Analyze local market dynamics, competitive activity, referral patterns, and growth opportunities to inform territory strategy.
Partner with the Sales Director to develop and execute plans for market expansion and long-term capital growth.
Collaborate with cross-functional teams to understand provincial funding environments, healthcare priorities, and market dynamics that influence capital investment.
Coordinate internal resources and stakeholders to support system evaluations and acquisition processes.
Resolve contractual issues and coordinate system installation after purchase approval.
Represent Intuitive at national, regional, and local conferences, industry meetings, and educational events to increase awareness of da Vinci surgery and Intuitive technologies.
Manage the transition of the initial sale and system installation to the field sales team responsible for procedural growth and utilization.
Achieve quarterly and annual sales objectives.
Develop knowledge of primary operating-room procedures, surgical service lines, hospital operations, and da Vinci robotic-assisted surgery applications.
Handle communications, reporting requirements, and administrative follow-up associated with capital sales opportunities.