Area Sales Manager | Columbus

Stateside Brands•Columbus, OH
•$65,000 - $85,000

About The Position

Stateside Brands is a rapidly growing spirits company producing premium-quality beverages, including Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks, and Stateside Vodka. The Area Sales Manager performs outside sales of product inventory while managing a targeted list of accounts. The role increases product sales and product-display placement across on- and off-premise accounts by upselling inventory, cooler space, and displays. The Area Sales Manager services customers safely and productively while increasing product distribution in line with company executional standards. This position reports to the State Manager.

Requirements

  • At least 3 years of sales experience in the alcoholic beverage industry.
  • Valid U.S. driver’s license.
  • Willingness to travel up to 90% and dependable transportation.
  • At least 21 years of age.
  • Ability to lift and transport up to 35 pounds of inventory and/or advertising displays.

Nice To Haves

  • Bachelor’s degree in Business, Marketing, or a related field.
  • Proven ability to build effective relationships with customers and internal associates.
  • Ability to take initiative and proactively identify customer issues, recommend solutions, and execute effectively to resolve them.
  • Military experience.

Responsibilities

  • Manage products and customer relationships at assigned accounts to support sales.
  • Determine current and ongoing product needs at accounts and identify ways to increase sales.
  • Monitor competitor activities, including new product launches and pricing strategies.
  • Meet monthly targets for sales, distribution, pricing, displays, onboarding new accounts, and merchandising.
  • Protect the Stateside brand by ensuring proper product rotation, product freshness, and compliance with company standards.
  • Increase inventory diversity and volume at each account, improve in-store branding, and ensure fresh products are available.
  • Collaborate across the organization and share best practices.
  • Contribute to and provide leadership among the peer group.
  • Maintain relationships with customer contacts at assigned accounts.
  • Coordinate and support promotional events, including samplings, retailer events, and festivals, to generate brand awareness and consumer engagement.
  • Support brand development by using consumer insights and industry trends to educate clients, address challenges, and optimize sales performance.
  • Perform outside sales functions.
  • Perform other tasks as assigned.
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