Area Sales Manager

Fairbanks Scales•Greenville, SC

About The Position

The Area Sales Manager generates and drives sales of Fairbanks products and services to new customers while maintaining and growing the existing customer base within an assigned territory. The role generates leads, meets with prospects and customers, builds a quote pipeline, and presents product features and benefits to address customer needs and meet or exceed sales and revenue goals. The position develops and implements territory sales strategies, creates persuasive proposals, and manages customer relationships to identify opportunities for replacements, upgrades, and repeat business. It works closely with the Area Service Manager, the Service team, and other internal teams to provide accurate solutions, quotes, and orders that meet customer project timelines and expectations. The role maintains customer and sales records in Microsoft Dynamics CRM and completes sales reporting and related administrative duties. Work is primarily indoors in an office setting, with regular customer contact by phone and email and face-to-face meetings at customer sites. The role requires daily vehicle travel across a large territory, and occasional air and overnight travel may be needed for trade shows, training, or job site visits. Customer sites may be industrial, construction, agricultural, or other settings with varying noise, temperatures, and terrain.

Requirements

  • Associate's or bachelor's degree, or equivalent work experience.
  • At least 2 years of outside sales experience.
  • Valid driver's license and ability to maintain a safe driving record under company and insurance policies.
  • Ability to pass a driving physical.
  • Proficiency in Microsoft Office, specifically Excel, Word, Outlook, and PowerPoint.
  • Strong persuasive, negotiation, problem-solving, verbal communication, and written communication skills.
  • Ability to organize and prioritize work and concentrate on multiple tasks simultaneously.
  • Strong attention to detail and organizational skills.
  • Ability to develop and maintain business relationships with internal and external contacts at all levels.
  • Mechanical aptitude and working knowledge of electronics.
  • Understanding of computers, basic networking, and electronics.
  • Self-motivation to win business with little direction.

Nice To Haves

  • At least 4 years of experience selling industrial or capital equipment.

Responsibilities

  • Grow revenue within the assigned geography by identifying, prospecting, and contacting potential customers.
  • Maintain and develop the existing customer base through relationship management and identify replacement or upgrade opportunities.
  • Travel to customer and prospective customer sites to meet decision-makers and understand their business needs.
  • Assess customer business issues and cycles, recommend products and services, and address objections or concerns.
  • Create and present persuasive sales proposals to sell products and develop repeat business.
  • Develop and implement effective sales strategies for the territory.
  • Work with the Area Service Manager and Service team to support existing customers and identify potential new customers.
  • Learn and maintain a strong working knowledge of the Fairbanks product catalog.
  • Maintain contacts, opportunities, quotes, and orders in Microsoft Dynamics CRM and submit sales reports, forecasts, industry or market reports, and other administrative work.
  • Coordinate with internal teams to provide accurate solutions, sales presentations, quotes, and orders that meet customer timelines and expectations.
  • Adhere to Fairbanks Scales policies and procedures.
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