Area Sales Manager

Fairbanks Scales•Cincinnati, OH

About The Position

The Area Sales Manager generates and drives sales of company products and services to new customers while maintaining and growing the existing customer base within an assigned territory. The role generates leads, meets with prospects and current customers, creates a quote pipeline, and presents product features and benefits to address customer needs and meet or exceed sales and revenue goals. The position involves developing customer relationships, assessing business needs, creating persuasive proposals, and implementing territory sales strategies. The manager works with service and other internal teams to provide accurate solutions, quotes, and orders, and maintains customer and sales information in Microsoft Dynamics CRM. Daily vehicle travel across a large territory is required, with occasional air and overnight travel potentially required.

Requirements

  • Associate's degree, bachelor's degree, or equivalent work experience.
  • At least 2 years of outside sales experience.
  • Valid driver's license and a safe driving record that meets company and insurance policies; must pass a driving physical.
  • Proficiency with Microsoft Office, specifically Excel, Word, Outlook, and PowerPoint.
  • Excellent persuasive, negotiation, problem-solving, verbal communication, and written communication skills.
  • Ability to organize and prioritize work and concentrate on multiple tasks simultaneously.
  • Strong attention to detail and organizational skills.
  • Ability to develop and maintain business relationships with internal and external contacts at all levels.
  • Mechanical aptitude and working knowledge of electronics.
  • Understanding of computers, basic networking, and electronics.
  • Self-motivated ability to win business with little direction.

Nice To Haves

  • At least 4 years of experience selling industrial or capital equipment.

Responsibilities

  • Grow revenue in the assigned geography through prospecting, identifying potential customers, and establishing contact.
  • Maintain and develop the existing customer base through relationship management and identify replacement or upgrade opportunities.
  • Travel to customer and prospective customer sites to meet decision-makers and understand their business needs.
  • Assess customer business issues and cycles to identify appropriate products and services and address objections or concerns.
  • Create and present persuasive sales proposals to sell products and develop repeat business.
  • Develop and implement sales strategies to drive territory sales.
  • Work with the Area Service Manager and Service team to support existing customers and identify potential new customers.
  • Learn and maintain strong working knowledge of the Fairbanks product catalog.
  • Maintain contacts, opportunities, quotes, and orders in Microsoft Dynamics CRM and submit sales reports, forecasts, industry or market reports, and other administrative work.
  • Coordinate with internal teams to provide accurate solutions, sales presentations, quotes, and orders that meet customer timelines and expectations.
  • Adhere to Fairbanks Scales policies and procedures.
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