Apple TV Growth Specialist, Acquisition

Apple • Culver City, CA

1d

About The Position

The Apple TV Growth Specialist, Acquisition supports the Global Subscriber Acquisition team in growing Apple TV signups and converting prospects into engaged subscribers. The role supports go-to-market, activation, and customer journey initiatives across markets, partners, and offers, from campaign launch through subscriber activation.

Working across marketing, product, design, engineering, and data science and analytics teams, the specialist helps identify and deliver high-impact growth opportunities. The role combines strategic planning with hands-on execution, using data and customer insights to improve acquisition, conversion, and activation performance. It also contributes to experimentation, stakeholder updates, and monitoring competitors, cultural trends, and growth best practices.

Requirements

• MBA or equivalent experience in growth, marketing, strategy, product, or a related field.
• Experience in subscription, consumer technology, media, or a related industry, including internships.
• Strong analytical skills and the ability to turn data into insights and clear recommendations.
• Ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• Experience working with cross-functional teams.
• Familiarity with experimentation, funnel analysis, or product analytics tools.
• Excellent written and verbal communication skills, including communication with senior leaders.
• Ability to work independently and embrace change and ambiguity.
• Detail-oriented and resourceful, with a proactive approach to problem-solving.
• Ability to build strong, collaborative relationships at all levels.
• Comfortable flexing between strategic thinking and day-to-day execution.

Nice To Haves

• A love for technology, television, and/or film.

Responsibilities

• Support planning and execution of go-to-market strategies and acquisition campaigns for Apple TV across markets, partners, and offers.
• Drive activation initiatives that help new subscribers get started and engage with the service.
• Contribute to customer journey mapping and optimization across key touchpoints, from discovery to subscription.
• Help design, run, and evaluate tests and pilots to improve conversion and activation performance.
• Analyze funnel and performance data to identify opportunities, uncover friction points, and develop recommendations.
• Work cross-functionally with marketing, product, design, data science and analytics, and engineering teams to prioritize and deliver initiatives.
• Deliver regular stakeholder updates on performance, learnings, and upcoming priorities.
• Monitor competitors, cultural trends, and growth best practices to keep acquisition strategies competitive.

What This Job Offers

• Job Type: Full-time