Analyst B2B Growth Marketing

Walgreens • Deerfield, IL

60d • $65,000 - $113,750

About The Position

Supports Business to Business B2B Marketing activities that implement specific marketing automation, design, and digital marketing to enable the Walgreens team. Work is received in short term assignments that require some application of independent judgment and recurring/evergreen work that this role will lead. Operates within the context of well defined procedures.

Requirements

• Bachelors degree OR High school / GED and at least 3 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations.
• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Willing to travel up to/at least (10 %) of the time for business purposes (within state and out of state)

Nice To Haves

• Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Pardot (or similar marketing automation software) and Salesforce (or similar CRM)
• Experience using HTML for web and digital design (also using Photoshop and/or Adobe InDesign)
• Familiarity with Microsoft Teams, Power Automation, etc.
• Knowledge of B2B Marketing

Responsibilities

• Support B2B marketing automation program for the enterprise to drive success in marketing goals for lead generation and client engagement
• Responsible for supporting business unit users of Pardot, including building programs, developing lead scoring routing, evaluating data flows and creating templates that are used across the organization
• Complete Pardot requests in collaboration with the B2B marketing team and external agencies
• Support complex QA requests for all business unit and corporate marketing users to ensure compliance with brand standards, best practices and error free communications
• Support HTML build on landing pages and templates and emails
• Develop and maintain training and support documentation
• Apply a collaborative approach in executing solutions for business use cases and requirements
• Troubleshoot technical issues and escalate appropriately
• Supports B2B web and social content calendars including submitting tickets for workflow changes
• Supports integration with Salesforce including supporting marketing influence reporting (dashboard building)
• Ability to do small design tasks (e.g. create email banners, LinkedIn images)
• Collaborates cross functionally to accomplish activities. Interacts with internal and external peers and/or managers to exchange semi complex information related to assigned activities.
• Gathers and updates necessary information and communicates to appropriate parties.

Benefits

• The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. To review benefits, please click here jobs.walgreens.com/benefits. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree