AI Creative Strategist

Pearmill

23h•$95,000 - $130,000•Remote

About The Position

Pearmill is hiring an AI Creative Strategist to lead performance creative strategy for major client accounts, including B2B SaaS, fintech, AI, and consumer brands. The strategist researches audiences, buying committees, customer feedback, sales calls, and competitors; develops audience and messaging strategies; and manages creative rounds from brief through delivery with designers, motion designers, and UGC producers. The role also involves creating ads directly with Claude and other tools when needed, evaluating performance with media buyers against outcomes such as leads, pipeline, and CAC, and recommending whether to iterate, scale, or stop creative. The strategist presents creative rounds to clients, contributes the creative perspective to new business pitches, and shares informed points of view on creative and AI with the team, clients, and Pearmill's audience. A key part of the role is building Claude skills and agents to automate research, briefing, quality assurance, and reporting, and helping the team adopt them. The position is suited to someone who can quickly own a major account and connect creative decisions to clients' broader business needs.

Requirements

At least 5 years of experience in performance creative strategy, including at least 2 years at an agency.
Experience owning a major account and considering the client's business needs beyond the ad.
Recent experience with B2B, SaaS, fintech, or AI.
Experience with B2B considered purchases, longer sales cycles, and buying committees is important.
A strong visual eye and evidence of taste in a portfolio; formal design training is not required.
Understanding of how ads are produced and ability to make an ad end to end in Claude if needed.
Strong, demonstrated experience using Claude, including having built personal projects, skills, or agents, and ability to provide examples.
Ability to explain why an ad worked in terms of its target audience and the problem it solved.
Knowledge of advertising compliance, including disclaimers, AI disclosure, and FTC rules.

Nice To Haves

Experience with consumer brands, in addition to B2B clients.
Experience using the Meta Ad Library, Motion, or Foreplay for research.
Experience with Claude projects and skills, AI image and video tools, and Figma.
Experience connecting Claude to Meta, LinkedIn, and Google Ads data, and using Motion for analytics.

Responsibilities

Research accounts in Claude, including ideal customer profiles, buying committees, reviews, and sales calls, and analyze competitors.
Develop creative strategy, including core audiences, messaging pillars, micro-audiences, and hooks.
Manage creative rounds from briefing through delivery with designers, motion designers, and UGC producers.
Create ads directly in Claude when doing so is faster or needed for a creative round.
Review results with media buyers beyond click metrics, including leads, pipeline, and CAC, and recommend whether to iterate, scale, or stop.
Present creative rounds to clients and own the creative section of new business pitches.
Identify emerging developments in creative and AI and share perspectives with the team, clients, and Pearmill's audience.
Build Claude skills and agents to automate research, briefing, quality assurance, and reporting, and support team adoption.