Aftermarket Sales Representative

Allegiance Truck Centers•Colchester, VT

About The Position

The Aftermarket Sales Representative sells aftermarket products and services, including parts, service, and contract maintenance, to achieve revenue growth, market-share growth, and gross-profit targets. The role promotes both “All Makes” and proprietary parts and services, develops account-specific growth strategies, prospects for new customers, and maintains relationships with current customers. The representative identifies customer needs, plans daily customer visits, and records customer interactions, sales potential, regional activity, and effective sales approaches in the network CRM. The position also involves ongoing training, collaboration with marketing on promotional materials and campaigns, monitoring industry and competitive trends, and sharing market information to help Allegiance serve customers and grow market share.

Requirements

  • High school diploma or equivalent.
  • At least 2 years of experience in the industry or dealership environment.
  • At least 2 years of outside sales experience.
  • Proven experience building relationships with customers’ local or branch-level management and increasing sales to them.
  • Valid state driver’s license.
  • Must maintain a clean driving record.
  • Excellent communication and interpersonal skills, including the ability to communicate professionally with customers, Allegiance employees, and vendors.
  • Strong organizational and time-management abilities.
  • Ability to work independently and as part of a team.
  • Proficiency using CRM software and other sales tools.
  • Strong negotiation and closing skills.
  • Ability to bring new-to-network customers through a previous book of business or existing relationships.
  • Ability to stay focused and execute tasks with discipline.
  • Ability to adapt to disruptions in daily schedules and routines.
  • Resilience and persistence in handling rejection and pursuing goals.
  • Professional attitude and ability to interact appropriately with people at all levels.
  • Professional appearance, including polo or button-up shirts, khakis, and safe shoes.

Nice To Haves

  • Bachelor’s degree in Sales Management, Business, or Marketing.

Responsibilities

  • Implement sales strategies and sell aftermarket products and offerings, including parts, service, and contract maintenance, to meet revenue, market-share, and gross-profit targets.
  • Promote and sell “All Makes” and proprietary parts and services.
  • Develop, implement, and maintain account-specific growth strategies for all products and services offered.
  • Prospect for new customers, with a target of 10–15 prospects per week, while maintaining current customer relationships.
  • Listen actively to identify customer needs and provide solutions.
  • Plan an efficient daily customer-visit schedule, with an average target of 12 customers per day.
  • Use the network CRM to record daily customer transactions and interactions, customer sales potential, regional actions and events, successes and failures, and effective or ineffective sales techniques.
  • Participate in required training programs to strengthen skills and better serve customers.
  • Collaborate with the marketing team to develop promotional materials and campaigns.
  • Monitor industry trends and competitive offerings.
  • Gather and share information from customers and other dealers to help Allegiance improve customer service and grow market share.
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