AEO/GEO Specialist

829 Studios • Boston, MA

1d • Remote

About The Position

829 Studios is hiring an AEO/GEO Specialist to own search strategy for high-profile and enterprise clients, covering both rankings in Google's organic results and visibility in AI-generated answers and citations across platforms such as Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. The role manages client relationships, sets growth strategy, and leads technical, on-page, and off-page work. It requires developing evidence-based measurement approaches, explaining which AI visibility outcomes can be influenced through page-level work and which may take longer, and translating search and AI research into actionable client strategies.

The specialist will conduct SEO and AI visibility audits, build custom strategies for large enterprise and Fortune 500 brands, and execute work across technical SEO, content, reputation, digital PR, local listings, and measurement. The role includes hands-on CMS work, client presentations, KPI and dashboard development, and collaboration with account managers. The position is remote-eligible in specified states, with the option to work from the Boston office.

Requirements

• At least 1 year of SEO experience in an agency environment, including work with enterprise or multi-location clients.
• Hands-on AEO experience, including running or contributing to client AI visibility work and explaining how Google AI Overviews, ChatGPT, Perplexity, and Gemini retrieve, select, and cite sources.
• Expert-level proficiency with analytical tools such as GA4, Google Search Console, Semrush, and Screaming Frog or similar tools.
• Experience with GA4 and Google Tag Manager, including troubleshooting website tracking and isolating AI referral traffic.
• Ability to analyze organic search and AI visibility data and make specific recommendations.
• Experience with WordPress, Shopify, and comparable CMS platforms.
• Ability to build reporting dashboards in Looker Studio and present them to clients.
• Experience with project management software.
• Experience managing and mentoring a small team.
• Resourcefulness and initiative to lead advanced SEO and AEO projects.
• A track record of SEO campaigns with measurable results.
• Working knowledge of Yext, Moz Local, BrightLocal, Birdeye, or similar tools.
• Daily fluency with AI tools for research and analysis, together with the judgment to verify their output.

Nice To Haves

• Experience with AI visibility platforms such as Profound, Semrush AI Toolkit, Ahrefs Brand Radar, or similar.
• Online reputation management experience.
• Digital PR or earned media experience.
• Working knowledge of HTML, CSS, and JavaScript, including how JavaScript rendering affects what search and AI crawlers can see.
• Experience with Adobe Analytics, Conductor, or Lumar (formerly DeepCrawl).
• SQL, Python, or API skills for analysis at scale, such as BigQuery or the Search Console API.

Responsibilities

• Conduct in-depth SEO and AI visibility audits and provide scalable, prioritized recommendations.
• Create and execute search strategies for enterprise and Fortune 500 brands, addressing organic rankings and AI answer visibility.
• Develop content strategies using keyword and prompt research, competitor reviews, and content and citation gap analyses.
• Identify competitors and third-party sources cited by AI engines and develop plans to close visibility gaps.
• Implement technical and on-page initiatives directly in CMS backends.
• Lead technical SEO for search and AI retrieval, including crawlability, rendering, site speed, structured data, AI crawler access, bot-management rules, and ensuring key answers are available in page HTML.
• Optimize website content for rankings and citations through answer-first structure, clear entities and definitions, comparison and evaluative formats, and original data.
• Lead off-page strategies that build brand signals, including digital PR, reviews, directories, community platforms, and industry publications.
• Develop reputation management efforts, including review management, content suppression, monitoring AI descriptions of brands, and correcting inaccurate or outdated claims at their source.
• Manage local and listings strategy for multi-location clients.
• Define client KPIs and design AI visibility measurement, including tracked prompt sets, engine coverage, baselines, and mention and citation rates alongside organic performance.
• Report on comparable data, separate AI-sourced traffic in GA4, and distinguish measured results from inferred results.
• Use insights and KPI performance to adjust strategies.
• Present to client teams, including executives, explain AI search impacts, and set realistic expectations about influence and timing.
• Partner with account managers to develop and deliver a clear strategic vision for each client.
• Manage and mentor a small team and lead advanced SEO and AEO projects.

Benefits

• Generous paid vacation that increases each year of employment, 14 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401(k) plan with a 4% Safe Harbor employer match after one year of employment, plus financial literacy services.
• No-cost life insurance coverage.
• Short-term disability coverage.
• Several healthcare plan options for employees and families, with 80% employer coverage for medical and dental premiums and 100% employer coverage for vision.
• Option to participate in a flexible spending account (FSA).
• Commuter benefits using pre-tax funds.
• Continuing education through monthly team-led webinars, cohort-based learning, digital course platforms, and funding opportunities for national conferences and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed