GEO Specialist

LBC Mortgage•Los Angeles, CA

About The Position

LBC Mortgage is seeking a curious, ambitious, and unconventional thinker to improve the company’s visibility and representation across AI platforms and other digital discovery channels. The role focuses on helping people find and understand LBC Mortgage when they use AI assistants, search engines, directories, review websites, social platforms, and online communities. The GEO Specialist will establish and maintain the company’s presence across relevant channels, ensure business information is accurate and consistent, complete online profiles, and create or improve content that clearly explains the company’s services. The role also involves investigating how brands appear in AI-generated answers, researching how AI systems discover and understand business information, and identifying opportunities to strengthen LBC Mortgage’s online presence. The successful candidate will follow existing strategies while identifying ways to improve them, explore promising platforms, and propose and evaluate new ideas. The role emphasizes thoughtful experimentation, measurement, continuous improvement, initiative, accountability, and attention to detail. Prior extensive experience is not required; willingness to learn, think independently, and turn ideas into action is emphasized.

Requirements

Genuine interest in how AI works and willingness to explore new tools.
Willingness to learn, think independently, take initiative, and turn ideas into action.
Ability to experiment thoughtfully, measure results, and improve approaches continuously.
Comfort following a strategy while recognizing and communicating opportunities to improve it.
Initiative combined with accountability, creativity, and attention to detail.

Responsibilities

Establish and maintain LBC Mortgage’s presence across relevant business directories, search engines, review websites, social platforms, online communities, and emerging AI-driven discovery channels.
Ensure business information is accurate and consistent and that company profiles are complete.
Improve content so that it clearly communicates who LBC Mortgage is and what it does.
Explore how the brand is mentioned in AI-generated answers.
Identify opportunities to strengthen the company’s online presence.
Investigate what helps AI systems discover and understand reliable information about businesses.
Research customer questions, contribute appropriately to relevant communities, and test new content strategies.
Follow existing strategies while identifying opportunities to improve them.
Explore promising platforms and propose, explain, and help evaluate new approaches.
Measure experiments, learn from results, and use findings to make continuous improvements.