AEO/GEO Specialist

829 Studios • Boston, MA

2d • $60,000 - $70,000 • Remote

About The Position

829 Studios is seeking an AEO/GEO Specialist to own search strategy for high-profile and enterprise clients. The role covers visibility in Google's organic results as well as inclusion and citation across AI search experiences such as AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. The specialist manages client relationships, sets growth strategy, and leads technical, on-page, and off-page execution.

The ideal candidate can create defensible approaches to measuring AI visibility, distinguish work that can affect AI answers quickly from changes that may take longer, and translate research into actionable client strategy. Research includes search and AI trends, competitor and citation analysis, and keyword and prompt audits. The position requires strong SEO knowledge, familiarity with integrated digital marketing, and the ability to recommend and explain priorities to stakeholders with different levels of search expertise.

829 Studios is a Boston-based integrated digital marketing agency serving organizations across multiple industries, including startups, public companies, and nonprofits. The role can be performed remotely from specified states or from the Boston office.

Requirements

• At least 1 year of SEO experience in an agency environment, including work with enterprise or multi-location clients.
• Hands-on AEO experience, including client AI visibility work and the ability to explain how Google AI Overviews, ChatGPT, Perplexity, and Gemini retrieve, select, and cite sources.
• Expert-level proficiency with analytical tools such as GA4, Google Search Console, Semrush, and Screaming Frog or similar.
• Experience with GA4 and Google Tag Manager, including troubleshooting website tracking and isolating AI referral traffic.
• Ability to analyze organic search and AI visibility data and make specific recommendations.
• Experience with WordPress, Shopify, and comparable CMS platforms.
• Ability to build Looker Studio reporting dashboards and present them to clients.
• Experience with project management software.
• Experience managing and mentoring a small team.
• Resourcefulness and initiative to lead advanced SEO and AEO projects.
• A track record of SEO campaigns with measurable results.
• Working knowledge of Yext, Moz Local, BrightLocal, Birdeye, or similar tools.
• Daily fluency with AI tools for research and analysis, with the judgment to verify their output.

Nice To Haves

• Experience with AI visibility platforms such as Profound, Semrush AI Toolkit, Ahrefs Brand Radar, or similar.
• Online reputation management experience.
• Digital PR or earned media experience.
• Working knowledge of HTML, CSS, and JavaScript, including how JavaScript rendering affects what search and AI crawlers can see.
• Experience with Adobe Analytics, Conductor, or Lumar (formerly DeepCrawl).
• SQL, Python, or API skills for analysis at scale, such as BigQuery or the Search Console API.

Responsibilities

• Perform in-depth SEO and AI visibility audits and deliver scalable, prioritized recommendations.
• Create and execute custom search strategies for large, enterprise, and Fortune 500 brands, covering organic rankings and AI answer visibility.
• Develop content strategies using keyword and prompt research, competitor review, and content and citation gap analysis, including AI assistants' sub-queries.
• Identify competitors and third-party sources that AI engines credit instead of the client, and develop plans to close those gaps.
• Implement technical and on-page initiatives directly in CMS backends.
• Lead technical SEO for search and AI retrieval, including crawlability, rendering, site speed, structured data, AI crawler access, bot-management rules, and ensuring key answers are available in page HTML.
• Optimize website content for ranking and citation through answer-first structures, clear entities and definitions, comparison and evaluative formats, and original data.
• Lead off-page strategy to build brand signals through digital PR, reviews, directories, community platforms, and industry publications.
• Strategize reputation management, including review management, content suppression, monitoring AI descriptions of brands, and correcting inaccurate or outdated claims at their sources.
• Manage local and listings strategy for multi-location clients.
• Define client KPIs and design AI visibility measurement, including tracked prompt sets, engine coverage, baselines, and mention and citation rates alongside organic performance.
• Maintain transparent reporting by comparing like-for-like data, separating AI-sourced traffic in GA4, and labeling measured versus inferred information.
• Use insights and KPI performance to adjust strategy.
• Present to client teams, including executives, explaining AI search impacts and setting realistic expectations about what can be influenced and how quickly.
• Partner with account managers on client communications and development and delivery of a clear strategic vision.
• Manage and mentor a small team.

Benefits

• Remote work option or the option to work at the Boston office.
• Generous paid vacation benefits that increase with tenure, 14 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401(k) plan with a 4% Safe Harbor employer match after one year of employment and financial literacy services.
• No-cost life insurance coverage.
• Short-term disability coverage.
• Choice of healthcare plans, with 80% employer coverage for medical and dental premiums and 100% employer coverage for vision.
• Flexible spending account option.
• Commuter benefits using pre-tax funds.
• Continuing education through monthly team-led webinars, cohort-based learning, digital course platforms, and funding opportunities for national conferences and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed