Advocacy Marketing Manager

McGraw Hill LLC.•Chicago, IL

7d•Remote

About The Position

The Advocacy Marketing Manager leads the strategy and execution of scalable customer advocacy programs that turn the experiences of educators, administrators, and students into credible customer proof. The role recruits, engages, and activates advocates; translates customer outcomes into compelling stories; and equips Marketing, Sales, Customer Success, and Product teams with insights and assets to support pipeline, retention, product development, and brand differentiation. It combines relationship management, marketing strategy, and operational rigor to strengthen the customer experience and McGraw Hill’s reputation as a trusted partner. This is a remote position requiring up to 20% travel for internal and external events and meetings. Applicants must be authorized to work for any employer within the United States.

Requirements

Bachelor’s degree required.
3–5 years of experience in customer advocacy, community management, customer marketing, technology marketing, or related roles.
Ability to build trusted relationships through cross-functional collaboration and direct work with customers.
Excellent storytelling and written, verbal, and visual communication skills.
Strong organizational skills and ability to manage multiple projects simultaneously.
Comfort working autonomously and at speed; proactive, decisive, and impact-oriented.
Strong analytical skills and a data-driven mindset.
Strong business writing skills.
Experience with tools such as PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana, and a variety of AI tools.

Nice To Haves

Familiarity with the EdTech industry or experience working with faculty or educators is strongly desired.

Responsibilities

Develop and execute a customer advocacy strategy to increase customer retention, acquisition, and brand credibility in partnership with Customer Success, Sales, Marketing, and Product/Platform Development.
Manage faculty, administrator, and student advocate programs end-to-end, including recruitment, onboarding, and ongoing engagement.
Organize and facilitate user forums, best-practice sharing sessions, advocate training, and other thought-leadership events.
Partner with Product and Platform teams to involve advocates in beta testing, feedback sessions, and roadmap discussions.
Build and nurture long-term relationships with customer champions and advisory board members, and ensure their value is leveraged.
Expand successful advocacy programs into new markets and opportunities.
Collaborate with marketing leads to develop case studies, testimonials, and videos that highlight advocate success stories.
Partner with internal stakeholders to understand win/loss analysis and share success stories internally to help replicate what works.
Build an online community and searchable tools for internal enablement.
Enhance scalable governance, workflows, and processes to amplify the advocacy program.
Track and report advocacy KPIs measuring impact on engagement, pipeline, retention, and sentiment.
Adjust priorities to support high-impact advocacy initiatives and evolving business needs.