Global Customer Marketing, Advocacy & Communities Manager

Elliptic•New York, NY

About The Position

Elliptic is hiring a Global Customer Marketing, Advocacy & Communities Manager to develop its existing customer marketing program into a lifecycle program spanning onboarding, adoption, retention, renewal, advocacy and community. The NYC-based role will build relationships with customers and create programmatic journeys, content and moments that help them realize value from Elliptic and encourage them to share their experiences publicly. The role works closely with Customer Success, Sales and Product Marketing. Customer Success owns customer relationships, while this position owns the programmatic layer around those relationships. The manager will design, build and maintain agents and automated workflows to handle repeatable program work, while applying human judgment to customer interactions and reviewing all AI-generated material before it reaches customers or the market. The role also includes customer events, industry associations and thought leadership with the Chief Customer Officer. Elliptic helps financial institutions, crypto businesses and governments manage risk and investigate illicit activity in digital assets. Founded in 2013, the company provides on-chain data and risk intelligence to compliance teams worldwide. It raised a $120 million Series D in 2026.

Requirements

At least 6 years of experience in customer marketing, lifecycle marketing or customer advocacy at B2B SaaS or technology companies.
A track record of building a customer advocacy program or practitioner community that people choose to join and remain part of.
Hands-on experience building AI workflows that replace manual work; candidates will be asked to explain one during the interview.
Strong cross-functional skills, especially working with Customer Success and Sales.
Confidence working with senior executives at customer organizations.
Experience in a regulated industry and comfort with its data governance requirements.
Fluent English.
Excellent written and verbal communication, with sound judgment about what a regulated audience will trust.
Ability to build customer relationships that encourage customers to speak publicly about their work with Elliptic.
Comfort working in a fast-moving, high-judgment environment where market conditions change regularly.

Nice To Haves

Experience in financial services, compliance or digital assets.
Additional languages.

Responsibilities

Design and automate onboarding journeys for analysts, MLROs and executive sponsors, using HubSpot account events to trigger relevant communications and content.
Incorporate Elliptic Learn into customer onboarding.
Build automated product update and launch communications, targeted to the right contacts using product and account data.
Run executive briefings that provide customers access to product roadmaps, Intelligence research and regulatory analysis.
Collaborate with the product team on beta programs for key enterprise customers.
Build renewal re-engagement workflows triggered by account health and run them with Customer Success for accounts approaching renewal.
Build an advocacy program, including an agent that identifies potential advocates from call sentiment and engagement data for review and outreach.
Create a fast pipeline for case studies, quotes, logos and speakers, using customer interview transcripts to generate first drafts and requiring human approval before publication.
Make customer proof visible through case studies, review platforms and third-party coverage, in partnership with content and media teams.
Launch the Chief Customer Officer in Conversation program.
Provide customer voices for ABM, paid channels, media, events and executive platforms.
Build a community of customers and selected prospects focused on peer access and candid discussion.
Start community programming with formats such as an advisory board, regional roundtables under the Chatham House Rule and peer working groups, expanding as demand develops.
Feed recurring community themes back to Product, Intelligence and content teams.
Support tier 1 events with the Global Events Manager, including the annual customer event.
Bring customer voices into industry associations and engage with existing communities.
Build, maintain and improve program agents and workflows, and own their accuracy, performance and data governance.
Review AI-generated material before it reaches customers or the market.
Partner with CSMs, who approve outreach to their accounts, and ensure automation and the advocate agent respect that approval process.
Spend time with customers developing communities and advisory boards, cultivating advocates, supporting events and creating thought leadership content with the Chief Customer Officer.
Review and overhaul the existing marketing and advocacy program into a lifecycle program, identifying key moments for customer marketing.
Optimize customer marketing and advocacy programs using AI for volume work while applying human judgment to higher-value interactions.
Build a pipeline of customer assets across geographies and ICPs, optimizing production with automated workflows where possible.
Identify relevant communities and develop a plan for engaging with them through advocates, content and communications.