Director of Customer Marketing & Advocacy

MongoDB•Austin, TX

12d•$115,000 - $226,000•Remote

About The Position

MongoDB is hiring a Director of Customer Marketing & Advocacy to build and scale customer marketing as a strategic growth function, with a focus on enterprise segments and AI-native startups. The role will develop an AI-enabled operating model that uses automation to find, match, and activate customer voices across channels, replacing manual and ad hoc processes. Customer stories and advocacy will support brand awareness, mindshare, market share, and the buying journey, while customer insights will inform Product and Product Marketing positioning, messaging, and launches. The Director will lead the customer marketing team across AMER and EMEA and work closely with Brand, Communications, Strategic Events, Social Media, Product Marketing, Executive Programs, Sales, Customer Success, Partners, Product, and Investor Relations. The role owns the function’s strategy, roadmap, operating model, measurement, team, budget, agencies, and tooling. It can be based remotely in the United States. MongoDB describes itself as a data platform company serving more than 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100. The company states that its platform is available across AWS, Google Cloud, and Microsoft Azure. MongoDB also highlights employee development, a supportive culture, accommodations during application and interviews, and equal employment opportunities. For eligible U.S.-based employees, the posting lists potential benefits including equity, employee stock purchase program participation, flexible paid time off, 20 weeks of fully paid gender-neutral parental leave, fertility and adoption assistance, a 401(k) plan, mental health counseling, transgender-inclusive health insurance coverage, and health benefits. The U.S. base salary range is $115,000–$226,000; compensation depends on factors including skills, experience, qualifications, and work location.

Requirements

At least 10 years of B2B marketing experience, including significant leadership of customer marketing, advocacy, or customer-led brand programs at an enterprise software, cloud, data, or developer-focused company.
At least 5 years leading teams, including managing managers and teams across regions.
A record of innovating and driving change in customer marketing or advocacy, building scalable systems, and producing work recognized as a benchmark by peers or the broader community.
Hands-on experience using AI and automation to scale customer marketing or advocacy operations, and a clear point of view on how AI is changing the function.
A track record of building or scaling a customer marketing function through significant growth or change, with quantifiable results.
Exceptional storytelling and editorial judgment, including making customer voice central to a brand narrative and translating complex technology into clear, credible business stories.
Experience integrating customer voice across brand campaigns, communications, social and influencer marketing, events, and product launches.
Proven success building customer advocacy and co-marketing programs that recruit and engage a strong, diverse base of customer participants.
Executive presence and experience engaging C-level customers and influencing senior leaders with data and customer evidence.
Experience building cross-functional operating models with clear ownership, dependencies, and accountability, and influencing stakeholders without direct authority.
Comfort working in a fast-moving, technical, AI-driven market.

Nice To Haves

Experience marketing to both large enterprises and startups, and to technical buyers or developers as well as executive decision makers.
Experience with AI-enabled advocacy or customer evidence platforms.
Experience supporting executive communications, keynote development, or large-scale customer events.
Experience supplying customer proof for earnings, investor, or analyst materials at a public company.
Recognized presence in the customer marketing community, such as conference speaking, advisory boards, industry awards, published thought leadership, or teaching.

Responsibilities

Make customer voice central to MongoDB’s brand narrative, campaigns, and marketing channels in partnership with Brand Marketing & Creative.
Set editorial standards for customer case studies, video, and executive point-of-view content, and distribute stories across brand, social media, communications, events, and demand programs.
Partner with Strategic Events to feature customers at MongoDB.local, keynotes, webinars, and brand activations, including recruiting and preparing customer speakers.
Work with Communications to connect customers with press, analysts, and industry influencers.
Set the charter, operating model, and multi-year roadmap for an integrated customer marketing function covering storytelling, advocacy, executive engagement, and influencer relationships.
Build an AI-enabled and automated customer marketing engine for story intake, customer matching, content tagging, activation, and performance reporting; establish standards, ownership, dependencies, and accountability.
Lead the global strategy for recruiting and nurturing a diverse customer community across enterprise segments and AI-native startups.
Embed customer evidence in brand campaigns, product launches, demand programs, and sales conversations.
Capture customer insights from stories and return them to Product and Product Marketing to inform positioning, messaging, and launches.
Define KPIs and an attribution model connecting customer proof to awareness, mindshare, revenue growth, retention, and expansion.
Build executive sponsorship and influence cross-functional stakeholders across Brand, Communications, Social, Events, Sales, Customer Success, Product, Partners, Product Marketing, and Investor Relations.
Set team vision, priorities, and metrics; hire, coach, and develop a high-performing global team, including people managers.
Own the function’s budget, agencies, and tooling.

Benefits

Equity
Employee stock purchase program
Flexible paid time off
20 weeks of fully paid gender-neutral parental leave
Fertility and adoption assistance
401(k) plan
Mental health counseling
Transgender-inclusive health insurance coverage
Health benefits offerings
Employee affinity groups
Supportive and enriching culture
Accommodations for individuals with disabilities during the application and interview process