Customer Advocacy Marketing Manager

RLDatix•Chicago, IL

2d•Hybrid

About The Position

RLDatix is seeking a Customer Advocacy Marketing Manager to join its Customer Marketing team. The role focuses on driving customer loyalty, retention, and advocacy across the client community. The manager will design and execute targeted retention and expansion initiatives, deliver tailored engagement programs, and use data-driven insights to strengthen customer relationships and support the customer marketing strategy. The position is hybrid and requires the ability to commute to Chicago, Illinois, or Lehi, Utah.

Requirements

Ability to collaborate effectively with cross-functional teams and maintain productive stakeholder relationships.
Experience developing and executing customer marketing campaigns addressing moderately complex challenges and supporting retention, expansion, and advocacy objectives.
Strong analytical skills, including evaluating customer behavior data, measuring campaign effectiveness, and supporting marketing attribution and ROI model optimization.
Excellent communication skills, including producing clear marketing content, reports, and insights for diverse audiences while maintaining consistent messaging across channels.
Experience using AI-driven tools and automation to enhance campaign personalization, streamline workflows, and improve customer engagement.
Ability to commute to Chicago, IL, or Lehi, UT, on a hybrid basis.

Responsibilities

Develop customer engagement initiatives across lifecycle stages to influence renewals, upsells, and expansion opportunities.
Monitor customer behavior data to identify churn risks and implement targeted retention interventions.
Organize customer advocacy activities, including case studies, testimonial campaigns, and referral initiatives.
Plan and coordinate customer community programs, events, and peer networking opportunities; manage logistics and communications.
Build productive relationships with internal stakeholders to align customer marketing initiatives and coordinate joint projects.
Analyze campaign data and create attribution reports connecting activities to business outcomes; support optimization of ROI models.
Use AI tools to improve audience segmentation, personalization, and campaign automation, and identify opportunities for workflow automation and stronger customer engagement.