Admissions & Marketing Coordinator

Rockwell Care•Shasta, CA

34d•Onsite

About The Position

A Skilled Nursing Facility is seeking a motivated and results-driven Admissions & Marketing Coordinator to manage the facility’s admissions process while actively developing referral relationships and supporting census growth. This position combines Admissions, Insurance Verification, Referral Management, and Healthcare Marketing into one key role.

Requirements

Strong communication, marketing, organization, and follow-up skills.
Ability to develop relationships with hospital case managers and referral sources.
Must be proactive, responsive, and comfortable working in a fast-paced healthcare environment.

Nice To Haves

Experience in SNF admissions, healthcare marketing, case management, insurance verification, or post-acute care preferred.
Knowledge of Medicare, Medicare Advantage, Medi-Cal, and managed care preferred.

Responsibilities

Manage referrals from initial inquiry through admission.
Review and monitor referrals through CarePort and other referral sources.
Verify insurance eligibility, benefits, and authorization requirements prior to admission.
Coordinate referral review with Nursing, Business Office, Rehabilitation, Social Services, and Administration.
Maintain timely follow-up with hospital case managers, discharge planners, physicians, families, and insurance providers.
Communicate acceptance decisions and coordinate admission arrangements.
Build and maintain strong relationships with hospitals, case managers, physician groups, health plans, and community referral partners.
Conduct regular marketing outreach to generate new referrals and increase facility visibility.
Track referrals, admissions, declines, lost opportunities, and referral conversion.
Collaborate with facility leadership to achieve census and skilled census goals.
Provide excellent customer service to prospective residents, families, and referral partners.