Marketing and Admissions Coordinator

Independent Home Health•Milton, PA

About The Position

The Marketing and Admissions Coordinator supports the expansion of Home Care and Intellectual Disabilities (ID) services throughout Northeastern Pennsylvania. Reporting directly to the Director of Operations, the coordinator develops referral partnerships, raises community awareness, coordinates client admissions, and supports regional growth initiatives. The role involves frequent travel throughout the assigned region and offers the opportunity to connect individuals and families with services and support.

Requirements

Strong communication, interpersonal, and relationship-building skills.
Excellent organizational skills and ability to manage multiple priorities independently.
Professional demeanor and confidence interacting with clients, families, and community partners.
Ability to work independently and collaborate effectively with internal teams.
Strong written communication, documentation, and reporting skills.
Willingness and ability to travel regularly throughout Northeastern Pennsylvania.
Valid driver's license and reliable transportation.

Nice To Haves

Experience in healthcare marketing, home care, intellectual disability services, admissions, community outreach, or referral development.

Responsibilities

Develop and implement regional marketing and outreach strategies to increase referrals for Home Care and ID services.
Establish and maintain relationships with hospitals, discharge planners, case managers, social workers, waiver programs, and other referral partners.
Represent the organization at community events, job fairs, networking meetings, and industry functions.
Promote organizational services and strengthen brand awareness throughout the assigned region.
Identify new referral opportunities and community partnerships to support growth.
Respond to referrals and assist with coordinating client admissions and intake.
Meet with prospective clients and their families to explain services, answer questions, and assess service needs.
Serve as a local point of contact for prospective and new clients.
Coordinate with internal teams to facilitate transitions from referral to service initiation.
Maintain timely, professional communication with clients, families, and referral sources.
Travel throughout Northeastern Pennsylvania for outreach, meetings, and regional growth initiatives.
Track referral activity, community outreach efforts, and other performance metrics.
Maintain accurate records of marketing activities, referral relationships, and admissions progress.
Provide regular reports and updates to the Director of Operations on regional performance, growth opportunities, and outreach initiatives.