Marketing and Admissions Coordinator

Independent Home Health•Milton, PA

10d

About The Position

The Marketing and Admissions Coordinator develops referral partnerships, increases community awareness, coordinates client admissions, and supports regional growth of Home Care and Intellectual Disabilities (ID) services throughout Northeastern Pennsylvania. The role reports directly to the Director of Operations and involves frequent travel across the assigned region. The coordinator develops and implements outreach strategies, builds relationships with referral partners, represents the organization at community and industry events, and identifies opportunities to expand services. The position also supports prospective clients and families through the admissions process, coordinates with internal teams to facilitate service initiation, tracks outreach and referral activity, maintains accurate records, and reports regional performance and growth opportunities to the Director of Operations.

Requirements

Strong communication, interpersonal, and relationship-building skills.
Excellent organizational skills and ability to manage multiple priorities independently.
Professional demeanor and confidence interacting with clients, families, and community partners.
Ability to work independently and collaborate effectively with internal teams.
Strong written communication, documentation, and reporting skills.
Willingness and ability to travel regularly throughout Northeastern Pennsylvania.
Valid driver's license and reliable transportation.

Nice To Haves

Experience in healthcare marketing, home care, intellectual disability services, admissions, community outreach, or referral development is preferred.

Responsibilities

Develop and implement regional marketing and outreach strategies to increase referrals for Home Care and ID services.
Establish and maintain relationships with hospitals, discharge planners, case managers, social workers, waiver programs, and other referral partners.
Represent the organization at community events, job fairs, networking meetings, and industry functions.
Promote organizational services and strengthen brand awareness throughout the assigned region.
Identify new referral opportunities and community partnerships to support growth.
Respond to referrals and assist with coordinating client admissions and intake.
Meet with prospective clients and families to explain services, answer questions, and assess service needs.
Serve as a local point of contact for prospective and new clients.
Coordinate with internal teams to support transitions from referral to service initiation.
Maintain timely, professional communication with clients, families, and referral sources.
Travel regularly throughout Northeastern Pennsylvania for outreach, meetings, and regional growth initiatives.
Track referral activity, community outreach efforts, and performance metrics.
Maintain accurate records of marketing activities, referral relationships, and admissions progress.
Provide regular updates and reports to the Director of Operations on regional performance, growth opportunities, and outreach initiatives.