Admissions Communications & CRM Analyst -(Administrative Analyst/Specialist Exempt I, Range II) - Undergraduate Admissions & Recruitment

San Francisco State University•San Francisco, CA

2d•$63,288 - $65,856•Onsite

About The Position

Reporting to the Director of Undergraduate Admissions & Recruitment, the Admissions Communications & CRM Analyst provides comprehensive support for recruitment and admissions digital communication systems and websites. The position supports data transfers between the CRM, the institutional student information system, other internal systems, and third-party vendors. It maintains accurate documentation of CRM processes, technical workflows, and business procedures to support efficiency and quality service. The analyst collaborates with teams to develop targeted campaigns and maintain data accuracy, and develops analytics to monitor effectiveness, inform strategy and tactics, and evaluate operational success. The role coordinates communications through CRM and PeopleSoft Campus Solutions, including emails, texts, events, audience selection, communication schedules, lead uploads, testing, and deployment monitoring. It also supports CRM users, maintains applicant portal and lead-generation form features, and develops training materials and documentation. Additional responsibilities include reporting and data analysis, audits of data transfers, and maintaining Admissions website content through a content management system, with attention to accessibility and consistent design and branding. The position is a one-year probationary, full-time role assigned to on-campus operations in California; occasional telework may be possible.

Requirements

Independently perform varied or specialized administrative and analytical duties and/or serve as a program administrator, with work reviewed against goals.
Independently plan and conduct research and participate in developing, altering, implementing, and evaluating organizational or program policies and procedures.
Contribute to broader and more complex organizational or program projects and goals; provide project leadership or represent the work unit on key projects as needed.
Be accountable for work results and exercise considerable judgment and discretion based on thorough knowledge of a professional administrative specialty, program, or policy area.
Analyze and address problems by applying reasoning, theories, and principles to develop and recommend alternatives and courses of action.
Use ingenuity to determine methods for achieving program goals and developing and implementing program policies.
Coordinate with individuals at all organizational levels and represent the work unit to outside entities as needed.
Oversee day-to-day program or work-unit operations and provide lead work direction to administrative staff as required.
Apply standard theories, principles, practices, and techniques relevant to the program or administrative specialty to develop conclusions and recommendations.
Have thorough knowledge of applicable program or administrative-specialty policies, procedures, and external regulations.
Have working knowledge of operational and fiscal analysis and techniques.
Take initiative and independently plan, organize, coordinate, and perform work amid numerous and diverse demands.
Research, develop, and evaluate policies and programs, including collecting, evaluating, and interpreting data to develop conclusions and recommendations.
Investigate and analyze problems with broad administrative impact and implications.
Anticipate problems and address them proactively.
Effectively interpret, organize, and present information and ideas in writing or presentations.
Train others in new skills and procedures and provide lead work direction.
Successfully complete a background check.
Provide proof of U.S. citizenship or authorization to work in the United States within three business days of hire.

Nice To Haves

Ability to support a Customer Relationship Management system, such as Liaison EMP, Slate, or Salesforce, with technical and functional knowledge.
Knowledge of student database management systems such as PeopleSoft or OnBase.
Experience with graphics or web design tools such as Canva and Adobe Illustrator.
Ability to write basic SQL statements and develop reports.
Knowledge of online publishing platforms, including HTML coding and content management systems such as Drupal 8.
Experience in higher education and developing communication strategies for a diverse college student population.
Excellent organizational and multitasking skills, including coordinating multiple projects or assignments and setting priorities.
Ability to collect, evaluate, and interpret data to develop conclusions and recommendations.
Ability to work with end users to define functional business requirements and translate them into technical specifications.
Expertise investigating and analyzing problems with broad administrative impact and implications.
Ability to anticipate problems and address them proactively.
Demonstrated ability to interpret, organize, and present information and ideas effectively in writing or presentations.
Ability to train others in new skills and procedures and provide lead work direction.

Responsibilities

Create and update emails, texts, and events in the CRM system and PeopleSoft Campus Solutions for prospective and admitted students, parents, and counselors.
Assist with creating, maintaining, and scheduling PeopleSoft 3C Engine CommGen batch system processes.
Create or modify PeopleSoft SQL data queries and CRM groups to select appropriate communication populations.
Develop and implement the admissions communication schedule in coordination with the Director.
Upload leads according to established standards and procedures and ensure their inclusion in corresponding communication plans.
Test communications before release to confirm proper implementation.
Work with stakeholders to confirm communication plans and monitor deployments for completion and deliverables.
Maintain and enhance applicant portal features, lead-generation forms, and related form communications.
Develop and maintain training materials and documentation for communications business processes.
Provide CRM user training and support.
Build, produce, and process reports for stakeholders.
Recommend improvements to recruitment and admissions communications to the Director based on assessments and data.
Create and maintain audits to ensure integrity of data transferred between the CRM and Campus Solutions.
Tailor communication content appropriately for peers, supervisors, executives, and customer audiences.
Use a content management system to edit and review text and media on Admissions web pages.
Ensure website content and videos meet accessibility standards and have consistent design and branding.
Collaborate with the Strategic Marketing & Communications team to create and update website content.
Perform other duties as assigned.