Admissions Communications & CRM Analyst -(Administrative Analyst/Specialist Exempt I, Range II) - Undergraduate Admissions & Recruitment

CSU Careers•San Francisco, CA

1d•Onsite

About The Position

The Admissions Communications & CRM Analyst supports the recruitment and admissions digital communication systems and websites for Undergraduate Admissions & Recruitment. Reporting to the Director of Undergraduate Admissions & Recruitment, the analyst helps manage processes that transfer data between the CRM, the institutional student information system, internal systems, and third-party vendors. The role also maintains documentation of CRM processes and workflows, collaborates with teams to develop targeted campaigns and maintain data accuracy, and develops analytics to monitor effectiveness and inform admissions strategy. The position coordinates communications through CRM and PeopleSoft Campus Solutions, including emails, texts, and events for prospective and admitted students, parents, and counselors. It supports communication planning, lead uploads, audience selection, testing and deployment monitoring, applicant portal and lead-form features, user training, and process documentation. The analyst produces reports, evaluates data and communication effectiveness, recommends improvements, and audits data transfers between systems. The role also maintains Admissions web content in a content management system, ensuring accessibility and consistent branding in collaboration with Strategic Marketing & Communications. This is a full-time, one-year probationary position with a Monday-through-Friday schedule from 8:00 a.m. to 5:00 p.m. It is assigned to on-campus operations in California, although occasional telework may be possible. The position requires successful completion of a background check.

Requirements

Ability to independently perform varied or specialized administrative and analytical work, including research and participation in developing, changing, implementing, and evaluating policies and procedures.
Ability to contribute to complex organizational or program projects and goals, and to provide project leadership or represent the work unit on key projects.
Thorough knowledge of a professional administrative specialty, program, or policy area, with judgment and discretion in applying policies and practices.
Ability to analyze problems and apply theories and principles to develop and recommend alternatives and courses of action.
Working knowledge of applicable standard theories, principles, practices, and techniques.
Thorough knowledge of policies, procedures, and external regulations relevant to the applicable program or administrative specialty.
Working knowledge of operational and fiscal analysis techniques.
Ability to independently plan, organize, coordinate, and perform work amid numerous and diverse demands.
Skill in researching, developing, and evaluating policies and programs, including collecting, evaluating, and interpreting data to reach sound conclusions and make recommendations.
Ability to investigate and analyze problems with broad administrative impact and implications, anticipate problems, and address them proactively.
Demonstrated ability to interpret, organize, and present information and ideas effectively in writing or presentations.
Ability to train others in new skills and procedures and provide lead work direction.
Ability to coordinate with people at all organizational levels and, as needed, represent the work unit to outside entities.

Nice To Haves

Ability to support a CRM system such as Liaison EMP, Slate, or Salesforce, with technical and functional knowledge.
Knowledge of student database management systems such as PeopleSoft or OnBase.
Experience with graphics or web design tools such as Canva and Adobe Illustrator.
Ability to write basic SQL statements and develop reports.
Knowledge of online publishing platforms, including HTML coding and content management systems such as Drupal 8.
Experience in higher education and developing communication strategies for a diverse college student population.
Excellent organizational and multitasking skills.
Evidence of coordinating multiple projects or assignments and establishing priorities.
Ability to work with end users to define functional business requirements and translate them into technical specifications.

Responsibilities

Create and update emails, texts, and events in the CRM system and PeopleSoft Campus Solutions for prospective and admitted students, parents, and counselors.
Assist with creating, maintaining, and scheduling PeopleSoft 3C Engine CommGen batch system processes.
Create or modify PeopleSoft SQL data queries and CRM groups to select appropriate communication audiences.
Coordinate with the Director to develop and implement the admissions communication schedule.
Upload leads according to established standards and procedures and include them in corresponding communication plans.
Test communications before release and work with stakeholders to confirm plans and monitor deployments through completion.
Maintain and enhance applicant portal features, lead-generation forms, and related form communications.
Develop and maintain training materials and documentation for communications business processes.
Provide CRM user training and support.
Build, produce, and process reports for stakeholders.
Assess data and recommend improvements to recruitment and admissions communications to the Director.
Create and maintain audits to ensure integrity of data transferred between the CRM and Campus Solutions.
Tailor communication content appropriately for peers, supervisors, executives, and customer audiences.
Use a content management system to edit and review text and media on Admissions webpages.
Ensure website content and videos meet accessibility standards and follow consistent design and branding.
Collaborate with Strategic Marketing & Communications to create and update website content.
Perform other duties as assigned.