Account Manager

MediaNews Group•Anaheim, CA

6d•$80,000 - $85,000

About The Position

The Account Manager, Strategic Partnerships supports key customers and channel partner accounts across online and offline buying and media placement desks. This role is the principal point of contact for service-related matters, anticipates client needs, and works cross-functionally to meet milestones and deadlines. The Account Manager builds and maintains strong relationships across a high volume of accounts, resolves obstacles with a solution-oriented approach, and helps ensure client satisfaction, success, and growth. The position focuses on Southern California News Group's online and offline media placement solutions. The Account Manager conducts active daily outreach to current and lapsed clients to secure, retain, and grow revenue; develops annual brand and media strategies; recommends campaign strategies and audience targeting; and uses data and platform insights to evaluate and optimize performance. The role also supports the client buying cycle and post-sales activities, including proposal coordination, materials and content collection, insertion orders, billing, onboarding, performance reviews, and issue resolution with Ad Operations. The employee must be located in the Los Angeles area and is expected to work onsite in Irvine, California, monthly. The position involves occasional work-related driving and may require shift work or hours outside normal business hours.

Requirements

Bachelor's degree.
At least 5 years of experience in a Strategic Account Manager or Account Executive role, with demonstrated success as a high-performing individual contributor.
Experience in omnichannel marketing, concentrated in programmatic or social media, and an understanding of market penetration for in-home media buying.
Media planning capabilities using data, analysis, and market research.
High attention to detail and ability to manage shifting priorities.
Positive attitude, high energy, and collaborative team spirit.
Desire to learn and take direction to improve productivity.
Solid analytical skills and comfort working with numbers.
Outstanding written and verbal communication skills, working independently and as part of a team.
Strong proficiency in Microsoft Excel, PowerPoint, and Salesforce.
Demonstrated success working with cross-functional teams and building strong internal and external relationships.
Must be located in the Los Angeles area and meet monthly onsite expectations in Irvine, California.
Must be willing to complete and pass required pre-employment background and motor vehicle record checks.
Must possess and maintain a valid driver's license and reliable transportation.
Must be available for shift work and potentially work varied hours outside normal business hours.

Responsibilities

Become a knowledgeable client partner for Southern California News Group's online and offline media placement solutions.
Conduct active daily outreach to current and lapsed clients to secure, retain, and upsell revenue, managing the pipeline for new and recurring opportunities.
Conduct needs analyses to develop annual brand and media strategies based on client goals and objectives.
Develop campaign strategies and audience-targeting recommendations for each brand and product line.
Evaluate KPIs and optimize campaign performance using data and insights from AdTech and MarTech platforms.
Perform pre- and post-campaign data analysis and provide actionable recommendations for short- and long-term online and offline media strategy.
Educate advertisers on performance metrics, insights, and ways to achieve stronger results.
Work cross-functionally with sales and marketing to achieve company annual targets.
Support the client buying cycle and manage post-sales activities, including proposal coordination, collection of materials and content, insertion orders, billing, and onboarding deliverables.
Conduct regular performance checks and data analysis for strategic reviews to improve customer retention.
Work with Ad Operations to resolve issues and provide a high level of customer service.