Account Manager (Small Business)
About The Position
Campspot is seeking a data-minded Account Manager to own the success of small business campground customers at scale. The role supports a portfolio of 600–1,000 parks using segmentation, automated playbooks, and targeted individual outreach to drive adoption, retention, and revenue. The approach is built around automation and programs rather than account-by-account management. The Account Manager designs and improves automated customer outreach, uses customer data and health signals to prioritize attention, leads scaled product-adoption campaigns, and personally handles high-impact situations. The role also shares customer insights with Product Management and Development, manages setup and adoption of third-party integrations, and reports on retention, adoption, engagement, coverage, and automation performance. The position calls for experience in customer success, account management, or lifecycle marketing, comfort with CRM and automation tools (HubSpot preferred), data fluency, strong written communication, and independent prioritization. Occasional travel to industry events may be required. A bachelor's degree in Business, Marketing, or a related field, or equivalent experience, is requested. Priority is given to candidates near the Grand Rapids headquarters or Denver and Chicago hubs who are interested in hybrid work; candidates must reside in the United States and in a state where the company currently has employees to be considered. Campspot is a team of outdoor enthusiasts and software professionals focused on campground and outdoor-industry products. Its offerings include Campspot Management Software for campgrounds and RV parks and the Campspot Marketplace, where travelers can find and book camping accommodations.
Requirements
- Experience in customer success, account management, or lifecycle marketing.
- Hands-on experience with a CRM and automation tool, including building sequences or workflows; HubSpot is strongly preferred.
- Ability to work with data, pull a segment, interpret a dashboard, and decide on next steps.
- Strong written communication skills for customer emails and campaigns.
- Curiosity about AI and automation tools and a habit of testing and improving.
- Ability to work independently, prioritize across a large book of accounts, and meet deadlines.
- Ability to travel occasionally to industry events based on business need.
- Bachelor's degree in Business, Marketing, or a related field, or equivalent experience.
Nice To Haves
- Experience managing a high-volume or SMB book.
- Outdoor, hospitality, or travel industry experience.
- Experience with HubSpot.
- Interest in a hybrid working arrangement near the Grand Rapids, MI headquarters or Denver, CO or Chicago, IL metro area hubs.
Responsibilities
- Own retention and growth for a portfolio of 600–1,000 small business accounts, segmented by health, lifecycle stage, and product adoption.
- Design, launch, measure, and refine HubSpot sequences, workflows, and triggered campaigns for onboarding follow-ups, seasonal readiness, renewals, and feature adoption.
- Use usage data, health scores, and call and email intelligence to prioritize personal outreach to at-risk parks, high-potential upgrade opportunities, and accounts experiencing ownership changes.
- Lead scaled campaigns to drive adoption of AI Voice and Chat tools, Dynamic Pricing, and the Growth Package, partnering with Implementation and Support to ensure smooth handoffs.
- Personally manage change-of-ownership transitions, terminations, escalations, and save plays.
- Capture customer themes from conversations and data and report them to Product Management and Development.
- Manage setup and adoption of third-party integrations.
- Track gross revenue retention, adoption rates, engagement and coverage metrics, and automation performance, and share insights with the management team.
Benefits
- Performance-based bonuses up to 25% of salary, paid quarterly.
- Medical, dental, vision, life, and disability insurance options at affordable rates.
- 401(k) plan with employer match.
- Flexible and casual work environment.
- Employee camping credit.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
