Account Manager - Private Label

City Brewing Company • La Crosse, WI

9d

About The Position

The Account Manager - Private Label will own City Brewing’s relationships with national retailers, develop new business, and establish an operating rhythm to support growth in private-label volume. The role manages active private-label accounts and retailer conversations, and serves as the commercial lead for the turnkey private-label program, coordinating retailer opportunities from initial inquiry through first production. The Account Manager works directly with the EVP of Business Development and partners with Commercialization, Regulatory, plant teams, and Commercial Strategy. The role may evolve as City grows this business segment.

Requirements

• High school diploma or GED equivalent required.
• At least 3 years of experience in one or a combination of B2B account management; beverage, food, or CPG sales; contract manufacturing sales; or comparable retail-side private-label buying, sourcing, or category management.
• Working understanding of product development and delivery.
• Experience managing large-retailer relationships and related processes.
• Strong written and verbal communication skills.
• Strong MS Office capabilities, especially Excel and PowerPoint.
• Willingness to travel domestically at least 25% of the year.

Nice To Haves

• Bachelor’s degree in a related field preferred.

Responsibilities

• Manage active private-label accounts and retailer conversations, with coaching and executive partnership from the EVP of Business Development.
• Lead the commercial side of City’s turnkey private-label program, coordinating with Commercialization, Regulatory, and plant teams to move opportunities from inquiry to first production.
• Build and work a target list of national and regional retailers with private-label beverage programs; qualify opportunities, lead capability presentations, and run plant visits.
• Translate retailer requirements, including formats, pack sizes, volumes, and timing, into briefs for Commercialization and plant operations, and keep customers informed through onboarding and launch.
• Maintain the private-label pipeline and account records in HubSpot, and contribute account volume forecasts to City’s monthly forecasting process.
• Support pricing and proposal development with Commercial Strategy and develop credible offers based on an understanding of co-pack economics.
• Represent City at private-label industry events, such as PLMA, and relevant trade shows alongside the broader sales team.
• Partner with Regulatory Compliance on labeling, claims, and category-specific requirements affecting retailer programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED