Outreach & Brand Specialist (Private Label)
About The Position
The Outreach and Brand Specialist drives leasing traffic, maintains brand standards, and manages the property's digital and campus-facing presence. Working closely with the Assistant Manager of Leasing and Community Manager, this role aligns marketing activity with occupancy goals, executes outreach initiatives, manages digital platforms, and coordinates events and partnerships that support lease-up and resident retention. The position manages property marketing materials and digital channels, creates and distributes social, email, and promotional content, and builds relationships with university departments, student organizations, resident life teams, and local businesses. It also plans prospect and resident events, analyzes marketing and leasing performance, and supports leasing activity by conducting tours. The role is on-site and community-facing, with work across the property, campus, and partner locations.
Requirements
- 1–3 years of experience in marketing, social media, events, or outreach.
- Comfort creating content, building relationships, and presenting the property on campus and in the community.
- Organization and ability to manage multiple projects and deadlines simultaneously.
- Strong communication skills and demonstrated ability to build and maintain partnerships.
- Familiarity with social media platforms, basic design tools, email marketing, and property management reporting systems.
- High school diploma or equivalent.
Nice To Haves
- Student housing or lifestyle brand experience.
Responsibilities
- Ensure marketing materials, digital content, and community communications meet brand standards across platforms and touchpoints.
- Audit the website, social media channels, and ILS listings for accurate pricing, availability, photography, descriptions, and branding.
- Update property signage, resident event flyers, A-frames, and TV slideshow content.
- Maintain the community app event calendar and ensure its content is current and consistent.
- Manage community social media channels, including content planning, creation, posting, and engagement.
- Develop and execute a social content strategy that reflects the community's brand, lifestyle, and culture; monitor social trends and adapt content.
- Coordinate with the Leasing Manager on important dates, renewal events, and leasing launches to align social and marketing support.
- Create and distribute email blasts and promotional flyers for leasing campaigns, events, and resident communications.
- Design collateral with the PPM (Preferred Placement Marketing) team and contribute community-level stories, updates, and partnership features to corporate blog content.
- Build and maintain relationships with university departments, student organizations, resident life teams, and local businesses to generate awareness and leasing traffic.
- Develop and manage a brand ambassador program, including NIL partnerships where applicable.
- Identify and maintain outreach partnerships that drive qualified traffic and support occupancy goals.
- Represent the property at on-campus events, tabling opportunities, and outreach activations.
- Plan and execute prospect and resident events that support leasing goals and resident retention, including renewal launch events.
- Collaborate with the Leasing Manager on event timing, programming, and logistics; manage event materials, vendors, and promotional assets.
- Pull and analyze Entrata lead attribution reports to track lead sources, conversion rates, and marketing funnel performance.
- Identify marketing funnel gaps and present findings and recommendations to the Property Manager.
- Monitor market performance, leasing velocity, and competitive trends; report findings and adjust marketing strategy accordingly.
- Review the Keystone report regularly and flag relevant insights to the Property Manager.
- Assist with leasing goals by conducting tours and maintaining familiarity with the tour path and current availability.
- Coordinate with the Leasing Manager on staff scheduling to ensure adequate coverage during peak leasing periods.
- Support the Property Manager with operational tasks and special projects as needed.
- Complete required training on time and stay current on marketing tools, platforms, and company processes.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
