Outreach & Brand Specialist (Private Label)

Cardinal Group Companies•Fayetteville, AR

1d•Onsite

About The Position

The Outreach and Brand Specialist drives leasing traffic, maintains brand standards, and manages the property's digital and campus-facing presence. Working closely with the Assistant Manager of Leasing and Community Manager, this role aligns marketing activity with occupancy goals, executes outreach initiatives, manages digital platforms, and coordinates events and partnerships that support leasing and resident retention. The role is on-site and community-facing, with work throughout the property, on campus, and at partner locations, including in varying weather conditions. Occasional travel may be required for training or to support other communities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Requirements

1–3 years of experience in marketing, social media, events, or outreach.
Comfort creating content, building relationships, and presenting the property on campus and in the community.
Ability to manage multiple projects and deadlines simultaneously.
Strong communication skills and demonstrated ability to build and maintain partnerships.
Familiarity with social media platforms, basic design tools, email marketing, and property management reporting systems.
High school diploma or equivalent required.
Ability to walk, stand, reach, and move throughout the community and campus regularly.
Ability to use hands for typing, content creation, and handling materials.
Ability to lift or move up to 20 pounds, including event materials, signage, and marketing supplies.
Ability to work indoors and outdoors in varying weather conditions.

Nice To Haves

Student housing or lifestyle brand experience preferred.

Responsibilities

Ensure marketing materials, digital content, and community communications adhere to brand standards across platforms and touchpoints.
Audit the website, social media channels, and ILS listings for accurate pricing, availability, photography, descriptions, and branding.
Update and maintain property signage, resident event flyers, A-frames, and TV slideshow content.
Maintain the event calendar in the community app and ensure its content is current and consistent.
Manage community social media channels, including content planning, creation, posting, and engagement.
Develop and execute a consistent content strategy reflecting the community's brand, lifestyle, and culture; monitor trends and adapt content to maintain relevance and engagement.
Coordinate social and marketing support with the Leasing Manager for key dates, renewal events, and leasing launches.
Create and distribute email blasts and promotional flyers for leasing campaigns, events, and resident communications.
Create collateral with the PPM (Preferred Placement Marketing) team and contribute community stories, updates, and partnership features to blog content with the corporate marketing manager.
Build and maintain relationships with university departments, student organizations, resident life teams, and local businesses to generate awareness and leasing traffic.
Develop and manage a brand ambassador program, including NIL partnerships where applicable.
Identify, establish, and maintain outreach partnerships that drive qualified traffic and support occupancy goals.
Represent the property at on-campus events, tabling opportunities, and outreach activations.
Plan and execute prospect and resident events, including renewal launch events, to support leasing goals and resident retention.
Coordinate event timing, programming, and logistics with the Leasing Manager to align with leasing milestones and the marketing calendar.
Manage event materials, vendor coordination, and promotional assets from start to finish.
Pull and analyze Entrata lead attribution reports to track lead sources, conversion rates, and marketing funnel performance.
Identify marketing funnel gaps and bring findings and recommendations to the Property Manager.
Monitor market performance, leasing velocity, and competitive trends; report findings and adjust marketing strategy accordingly.
Review the Keystone report regularly and flag relevant insights to the Property Manager.
Support leasing goals by conducting tours and maintaining familiarity with the tour path and current availability.
Coordinate with the Leasing Manager on staff scheduling to ensure adequate coverage during peak leasing periods.
Support the Property Manager with operational tasks and special projects as needed.
Complete required training on time and stay current on marketing tools, platforms, and company processes.