Outreach & Brand Specialist (Private Label)

Cardinal Group Companies•Charlottesville, VA

1d•Onsite

About The Position

The Outreach and Brand Specialist drives leasing traffic, maintains brand standards, and manages the property's digital and campus-facing presence. Working closely with the Assistant Manager of Leasing and Community Manager, the role aligns marketing activity with occupancy goals, executes outreach initiatives, manages digital platforms, and coordinates events and partnerships that support lease-up and resident retention. This is an on-site, community-facing role involving work throughout the property, on campus, and at partner locations, sometimes in varying weather conditions. Occasional travel may be required for training or to support other communities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Requirements

1–3 years of experience in marketing, social media, events, or outreach.
Comfort creating content, building relationships, and presenting the property on campus and in the community.
Ability to manage multiple projects and deadlines simultaneously.
Strong communication skills and proven ability to build and maintain partnerships.
Familiarity with social media platforms, basic design tools, email marketing, and property management reporting systems.
High school diploma or equivalent required.

Nice To Haves

Student housing or lifestyle brand experience preferred.

Responsibilities

Ensure marketing materials, digital content, and community communications adhere to brand standards across platforms and touchpoints.
Audit the website, social media channels, and Internet Listing Service listings for accurate pricing, availability, photography, descriptions, and branding.
Maintain property signage, including A-frames, resident event flyers, and TV slideshow content.
Maintain the event calendar in the community app.
Manage community social media channels, including content planning, creation, posting, and engagement.
Develop and execute a consistent content strategy reflecting the community's brand, lifestyle, and culture; monitor social trends and adapt content.
Coordinate with the Leasing Manager on important dates, renewal events, and leasing launches to align social and marketing support.
Create and distribute email blasts and promotional flyers for leasing campaigns, events, and resident communications.
Design collateral with the Preferred Placement Marketing team for promotions and campaigns.
Partner with the corporate marketing manager on blog content, including community stories, updates, and partnership features.
Build and maintain relationships with university departments, student organizations, resident life teams, and local businesses to generate awareness and leasing traffic.
Develop and manage a brand ambassador program, including Name, Image, and Likeness partnerships where applicable.
Identify and maintain outreach partnerships that drive qualified traffic and support occupancy goals.
Represent the property at on-campus events, tabling opportunities, and outreach activations.
Plan and execute prospect and resident events that support leasing goals and resident retention, including renewal launch events.
Coordinate event timing, programming, and logistics with the Leasing Manager to align with leasing milestones and the marketing calendar.
Manage event materials, vendor coordination, and promotional assets from start to finish.
Analyze Entrata lead attribution reports to track lead sources, conversion rates, and marketing funnel performance.
Identify marketing funnel gaps and present findings and recommendations to the Property Manager.
Monitor market performance, leasing velocity, and competitive trends; report findings and adjust marketing strategy accordingly.
Review the Keystone report regularly and flag relevant insights to the Property Manager.
Assist with leasing goals by conducting tours and maintaining familiarity with the tour path and current availability.
Coordinate staff scheduling with the Leasing Manager to ensure adequate coverage during peak leasing periods.
Support the Property Manager with operational tasks and special projects as needed.
Complete required training on time and stay current on marketing tools, platforms, and company processes.