Outreach & Brand Specialist (Private Label)

Cardinal Group Career•Fayetteville, AR

17h•Onsite

About The Position

The Outreach and Brand Specialist drives leasing traffic, maintains brand standards, and manages the property's digital and campus-facing presence. Working closely with the Assistant Manager of Leasing and Community Manager, this role aligns marketing activity with occupancy goals, executes outreach initiatives, manages digital platforms, and coordinates events and partnerships that support lease-up and resident retention. This is an on-site, community-facing role with work throughout the property, on campus, and at partner locations, including in varying weather conditions. Occasional travel may be required for training or to support other communities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Requirements

1–3 years of experience in marketing, social media, events, or outreach.
Comfort creating content, building relationships, and presenting the property on campus and in the community.
Ability to manage multiple projects and deadlines in an organized manner.
Strong communication skills and demonstrated ability to build and maintain partnerships.
Familiarity with social media platforms, basic design tools, email marketing, and property management reporting systems.
High school diploma or equivalent required.
Ability to walk, stand, reach, and move throughout the community and campus regularly.
Ability to use hands for typing, content creation, and handling materials.
Ability to lift or move up to 20 pounds, including event materials, signage, and marketing supplies.
Ability to work indoors and outdoors in varying weather conditions.

Nice To Haves

Student housing or lifestyle brand experience preferred.

Responsibilities

Ensure marketing materials, digital content, and community communications adhere to brand standards across platforms and touchpoints.
Audit the website, social media channels, and ILS listings for accurate pricing, availability, photography, descriptions, and branding.
Update and maintain property signage, including A-frames, resident event flyers, and TV slideshow content.
Maintain the event calendar in the community app and keep its content current and consistent.
Manage community social media channels, including content planning, creation, posting, and engagement.
Develop and execute a content strategy reflecting the community's brand, lifestyle, and culture; monitor social trends and adapt content to maintain relevance and engagement.
Coordinate with the Leasing Manager on important dates, renewal events, and leasing launches to align social and marketing support.
Create and distribute email blasts and promotional flyers for leasing campaigns, events, and resident communications.
Design collateral with the PPM (Preferred Placement Marketing) team and contribute community-level stories, updates, and partnership features to blog content with the corporate marketing manager.
Build and maintain relationships with university departments, student organizations, resident life teams, and local businesses to generate awareness and leasing traffic.
Develop and manage a brand ambassador program, including NIL partnerships where applicable.
Identify and maintain outreach partnerships that drive qualified traffic and support occupancy goals; represent the property at on-campus events, tabling opportunities, and outreach activations.
Plan and execute prospect and resident events that support leasing goals and resident retention, including renewal launch events.
Collaborate with the Leasing Manager on event timing, programming, and logistics; manage event materials, vendors, and promotional assets.
Analyze Entrata lead attribution reports to track lead sources, conversion rates, and marketing funnel performance; identify funnel gaps and present findings and recommendations to the Property Manager.
Monitor market performance, leasing velocity, and competitive trends, report findings, and adjust marketing strategy as appropriate.
Review the Keystone report regularly and flag relevant insights to the Property Manager.
Support leasing goals by conducting tours and maintaining familiarity with the tour path and current availability.
Coordinate with the Leasing Manager on staff scheduling to ensure adequate coverage during peak leasing periods.
Support the Property Manager with operational tasks and special projects as needed.
Complete required training on time and stay current on marketing tools, platforms, and company processes.