Account Manager, Paid Search

DEPT®

16d•$47,900 - $60,000•Remote

About The Position

The Account Manager, Paid Media is responsible for paid media performance, client management, and delegation of production resources. They serve as the primary point of contact for assigned clients, responding to emails and leading weekly calls. The role designs and executes paid media channel strategy, works with vendor representatives and senior team members to refine client strategies, and owns project management for assigned accounts.

Requirements

At least 3 years of paid media experience, including familiarity with budgeting, bidding, and testing methodology.
Prior experience presenting findings and making account optimization recommendations to internal or external clients.
Strong analytical and reporting skills, with proficiency in Excel.
Strong written and verbal communication skills.

Nice To Haves

Experience across all Google network types is ideal, including display and search networks and app campaigns.
Experience with a combination of UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns, Performance Max, and Discovery campaigns.
Experience with A/B testing.
Energetic, creative, hands-on marketing enthusiasm and eagerness to learn and grow.
Entrepreneurial spirit and ability to work independently and in a team environment.

Responsibilities

Maintain an advanced understanding of primary paid media channels and how they fit within the funnel, including Google Ads, Microsoft Ads, and Apple Search Ads.
Drive account strategy to achieve or exceed client efficiency and growth goals.
Develop and execute account monitoring and optimization techniques to improve performance toward client targets and budgets.
Quantify and prioritize initiatives with the greatest potential impact on account performance.
Drive the creation of client roadmaps, testing plans, reports and dashboards, and QBRs/FBRs.
Manage the performance of a designated client portfolio against client goals and steward client budgets.
Write and review agendas for status calls, ensuring they meet client needs and include relevant management updates.
Lead client calls and discuss completed projects, performance, and planned initiatives and long-term optimization strategy.
Ensure account management work goes through QA and is delivered error-free.
Own relationships with dedicated platform representatives, working with them to identify and vet opportunities and maintain platform best practices.
Own the paid media strategic roadmap for assigned accounts and support the Account Lead in coordinating initiatives with growth teams for the holistic client roadmap.