Account Coordinator, Paid Search

DEPT®•San Diego, CA

About The Position

The Account Coordinator, Paid Search provides production support to an account team, including preparing performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in internal syncs, client meetings, and presentations. The role takes responsibility for 2–3 accounts and develops knowledge of DEPT®’s Paid Search Engine Marketing practices and foundational skills for progression into more advanced roles. The role is expected to build analytical and technical paid search expertise, including spreadsheet proficiency, platform navigation, reporting, campaign implementation, and understanding key performance metrics and optimization levers. With experience, Account Coordinators are expected to develop skills in reporting analysis, bid adjustments, daily performance monitoring, budget pacing, campaign planning, pixel and tracking work, and delegation of production tasks.

Requirements

Proficiency with Excel or Sheets, including sorting, filters, VLOOKUP, concatenation, pivot tables, text to columns, and conditional formatting.
Ability to apply spreadsheet functions and formulas to tasks with limited oversight and to QA work for accuracy.
Ability to navigate paid search platform interfaces and pull reports at different levels with appropriate columns and metrics, and understand the data and results.
Ability to implement tasks using Google UI, Editor, and other channel-specific platforms.
Ability to upload and edit campaigns, targeting methods, ads, keywords, placements, negatives, and other standard account-management elements.
Ability to create and edit campaigns, ads, and audiences in Facebook.
Understanding of DMUS’s SEM methodology.
Understanding of performance metrics, how to calculate them, and how they relate to each other, including CPC, CTR, and CVR.
High-level understanding of the optimization levers used to meet target goals.

Nice To Haves

Experience across Google Search, Display, and/or app campaigns.
Experience with campaign types such as UAC (Universal App Campaigns), ACi (App Campaign Install), Google app campaigns, GDN campaigns, Performance Max, and Discovery campaigns.
Experience with A/B testing.

Responsibilities

Run and format performance reports.
Implement account tasks and optimizations.
Build and upload campaigns.
Participate in and take notes during internal syncs, client meetings, and presentations.
Manage production support for 2–3 accounts.
Use spreadsheet functions and formulas to perform tasks, and QA work for accuracy.
Navigate advertising platform interfaces to pull reports at campaign, keyword, audience, placement, device, and other levels, selecting relevant columns and metrics and interpreting results.
Implement tasks through Google UI, Google Editor, and other channel-specific platforms.
Upload and edit campaigns, targeting methods, ads, keywords, placements, negatives, and other standard account-management elements.
Create and edit campaigns, ads, and audiences in Facebook.
Attend internal or channel-partner search-specific training.
Develop report write-ups that identify performance trends, explain results, and clearly describe what happened.
Understand bidding methodologies and the strategy behind bid adjustments.
Monitor daily platform performance, investigate fluctuations and trends, and use Qontrol to identify accounts needing attention and execution problems.
Update, monitor, and communicate budget pacing to the broader team, and flag pacing variation above or below 15%.
Develop campaign build recommendations covering campaign methods, themes, keywords, parameters, settings, and ads.
Create, pull, and QA pixels, tracking, remarketing, and lists.
Delegate production tasks to nearshore or other internal team members where appropriate.