Account Manager, Paid Search

DEPT®•San Diego, CA

17h

About The Position

The Account Manager, Paid Media is responsible for paid media performance, client management, and delegation of production resources. This role serves as the primary point of contact for assigned clients, responding to client emails and leading weekly calls. The Account Manager designs and executes paid media channel strategy and is ultimately responsible for project management on the accounts they own, working with vendor representatives and senior team members to refine strategies presented to clients. The role manages a designated client portfolio against performance goals and budgets, owns paid media strategic roadmaps, and supports the Account Lead in coordinating initiatives with growth teams for holistic client roadmaps. DEPT® describes itself as a Growth Invention company operating at the intersection of technology and marketing, with more than 4,000 specialists. The posting includes both hybrid and remote hashtags but does not specify a work arrangement for this position.

Requirements

At least 3 years of paid media experience, with comfort in budgeting, bidding, and testing methodology.
Experience across Google network types is ideal, including display and search networks and app campaigns.
Experience with a combination of UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns, Performance Max, and Discovery campaigns.
Experience with A/B testing.
Prior experience presenting findings and making recommendations for account optimizations to internal or external clients.
Strong analytical and reporting skills, with proficiency in Excel.
Strong written and verbal communication skills.

Nice To Haves

Energetic and creative marketing enthusiast who is eager to be hands-on, learn, and grow in the marketing space.
Entrepreneurial spirit and self-starter attitude, with the ability to work independently and in a team environment.

Responsibilities

Maintain an advanced understanding of primary paid media channels and their roles in the funnel, including Google Ads, Microsoft Ads, and Apple Search Ads.
Drive account strategy to achieve or exceed client efficiency and growth goals.
Develop and execute account monitoring and optimization techniques to move performance toward client targets and budgets.
Quantify and prioritize initiatives with the greatest potential impact on account performance.
Drive the creation of client roadmaps, testing plans, reports and dashboards, and QBRs/FBRs to meet client needs.
Manage the performance of a designated client portfolio against client goals and steward client budgets.
Write and review agendas for status calls, ensuring they meet client needs and cover important upcoming management updates.
Lead client calls and discuss completed projects, performance, planned initiatives, and long-term optimization strategy.
Ensure account management work goes through QA and is delivered error-free.
Own relationships with dedicated platform representatives, such as Google and LinkedIn, and work with them to identify and vet opportunities and maintain platform best practices.
Own paid media strategic roadmaps for assigned accounts and support the Account Lead in coordinating initiatives with growth teams for the holistic client roadmap.
Serve as the primary client contact by answering client emails and leading weekly calls.
Manage project execution on owned accounts and delegate production resources.