Senior Account Manager, Paid Search
About The Position
The Senior Account Manager, Paid Media is responsible for paid media performance, client management, and delegating production resources. This role serves as the primary point of contact for assigned clients, responds to client emails, and leads weekly calls. The Senior Account Manager designs and executes paid media channel strategy, works with vendor representatives and senior team members to refine client strategies, and owns project management for assigned accounts. DEPT® is a remote-first organization. The role is intended for someone located in the Pacific or Mountain time zone to align with team and client schedules. The position includes managing at least one direct report and developing that team member’s skills while advancing account work.
Requirements
- At least 4 years of paid media experience.
- Comfort with budgeting, bidding, and testing methodology.
- Experience across all Google networks, including display and search networks and app campaigns.
- Experience with a combination of UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), Performance Max, and Discovery campaigns.
- Experience with A/B testing.
- Prior work experience presenting findings and making account optimization recommendations to internal or external clients.
- Strong analytical and reporting skills.
- Proficiency in Excel.
- Strong written and verbal communication skills.
- Located in the Pacific or Mountain time zone.
Nice To Haves
- Energetic and creative marketing enthusiast who is eager to be hands-on, learn, and grow in marketing.
- Entrepreneurial, self-starting approach, with the ability to work independently and in a team environment.
Responsibilities
- Maintain an advanced understanding of primary paid media channels and their place in the funnel, including Google Ads, Microsoft Ads, and Apple Search Ads.
- Drive account strategy to achieve or exceed client efficiency and growth goals.
- Develop and execute account-management monitoring and optimization techniques to drive performance toward client targets and budgets.
- Quantify and prioritize initiatives with the greatest potential impact on account performance.
- Drive the creation of client roadmaps, testing plans, reports and dashboards, and QBRs/FBRs.
- Manage the performance of a designated client portfolio against client goals and steward client budgets.
- Write and review agendas for status calls, ensuring they meet client needs and address important upcoming management updates.
- Lead client calls and discuss completed projects, performance, planned initiatives, and long-term optimization strategy.
- Ensure account-management work goes through QA and is delivered error-free.
- Own the relationship between DEPT® and dedicated platform representatives, working with them to identify and vet opportunities and maintain platform best practices.
- Own the paid media strategic roadmap for assigned accounts and support the Account Lead in coordinating initiatives with growth teams for the holistic client roadmap.
- Manage at least one direct report, developing their skills while helping move accounts forward.
- Serve as the primary point of contact for assigned clients, including answering client emails and leading weekly calls.
- Design and execute paid media channel strategy and manage project delivery for owned accounts.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
