Account Coordinator, Paid Search

Dept•San Diego, NY

About The Position

The Account Coordinator, Paid Search provides production support to the account team and is responsible for 2–3 accounts. The role includes running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in internal syncs, client meetings, and presentations by taking notes. Account Coordinators learn DEPT®’s Paid Search Engine Marketing best practices and develop foundational skills for progression into more advanced roles. The role is expected to develop a solid foundation in paid search analytics and technical work, including spreadsheet proficiency, reporting, campaign implementation, and account management. Over time, the Account Coordinator is expected to learn higher-level concepts such as interpreting and writing up performance trends, bid adjustments, daily performance monitoring, budget pacing, campaign builds, pixel and tracking work, and delegating production tasks when appropriate.

Requirements

Proficiency with Excel or Sheets, including sorting, filters, VLOOKUP, concatenation, pivot tables, text to columns, and conditional formatting.
Ability to use spreadsheet functions and formulas with limited oversight and QA work for accuracy.
Ability to navigate paid search platform interfaces and pull reports at campaign, keyword, audience, placement, and device levels, including selecting appropriate columns and metrics and understanding results.
Ability to implement tasks through Google UI, Google Editor, and other necessary channel-specific platforms.
Ability to upload and edit campaigns, targeting methods, ads, keywords, placements, and negatives.
Understanding of DMUS’s SEM methodology.
Understanding of paid search metrics, how to calculate them, and how they relate to each other, including CPC, CTR, and CVR.
High-level understanding of the levers used to meet target goals.

Nice To Haves

Experience across Google Search, Display, and/or App campaigns.
Experience with a combination of UAC (Universal App Campaigns), ACi (App Campaign Install), Google App campaigns, GDN campaigns, Performance Max, and Discovery campaigns.
Experience with A/B testing.

Responsibilities

Run and format performance reports.
Implement account tasks and optimizations.
Build and upload campaigns.
Participate in internal syncs, client meetings, and presentations, and take notes.
Develop proficiency in spreadsheet functions and use them to complete tasks accurately; QA work to ensure data is accurate.
Navigate paid search platform interfaces to pull reports at different levels and interpret data and results.
Implement tasks using Google interfaces, Google Editor, and other channel-specific platforms.
Upload and edit campaigns, targeting methods, ads, keywords, placements, negatives, and other standard account-management items.
Create and edit campaigns, ads, and audiences in Facebook.
Attend internal or channel-partner search training to continue education.
Develop the ability to identify performance trends and write clear report explanations.
Learn bidding methodologies and the strategy behind bid adjustments.
Monitor daily platform performance and investigate fluctuations or execution problems, including using Qontrol.
Update, monitor, and communicate budget pacing, and flag variation above or below 15%.
Develop campaign-build recommendations covering themes, keywords, parameters, settings, and ads.
Create, pull, and QA pixels, tracking, remarketing, and lists.
Delegate production tasks to nearshore or other internal team members where appropriate.