Account Manager, Paid Search

Dept•San Diego, NY

About The Position

The Account Manager, Paid Media is responsible for paid media performance, client management, and delegation of production resources. This role serves as the primary point of contact for assigned clients, responding to emails and leading weekly calls. The Account Manager designs and executes paid media channel strategy and is ultimately responsible for project management on owned accounts, working with vendor representatives and senior team members to refine strategies presented to clients. The position manages a designated client portfolio against performance goals and budgets, develops account strategies to achieve client efficiency and growth goals, and creates roadmaps, testing plans, reports, dashboards, and business reviews. It also involves leading client calls, overseeing quality assurance, and managing relationships with platform representatives. DEPT® describes its work environment as collaborative and open-door, with a best-idea-wins approach that supports personal and company growth.

Requirements

At least 3 years of paid media experience.
Comfort with budgeting, bidding, and testing methodology.
Experience with A/B testing.
Prior work experience presenting findings and recommending account optimizations to internal or external clients.
Strong analytical and reporting skills.
Proficiency in Excel.
Strong written and verbal communication skills.

Nice To Haves

Experience across all Google network types, including display and search networks and app campaigns, is ideal.
Experience with a combination of UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns, Performance Max, and Discovery campaigns.
Energetic and creative marketing enthusiast who is eager to work hands-on, learn, and grow in marketing.
Entrepreneurial spirit and self-starter mindset, with the ability to work independently and in a team environment.

Responsibilities

Maintain an advanced understanding of primary paid media channels and how they fit within the marketing funnel, including Google Ads, Microsoft Ads, and Apple Search Ads.
Drive account strategy to achieve or exceed client efficiency and growth goals.
Develop and execute account monitoring and optimization techniques to improve performance against client targets and budgets.
Quantify and prioritize initiatives with the greatest potential impact on account performance.
Drive the creation of client roadmaps, testing plans, reports, dashboards, and QBRs/FBRs.
Manage the performance of a designated client portfolio against client goals and steward client budgets.
Write and review agendas for status calls to meet client needs and cover important and upcoming management updates.
Lead client calls and discuss completed projects, performance, planned initiatives, and long-term optimization strategy.
Ensure account management work goes through quality assurance and is delivered error-free.
Own relationships between DEPT® and dedicated platform representatives, and work with them to identify and vet opportunities while maintaining platform best practices.
Own paid media strategic roadmaps for assigned accounts and support the Account Lead in coordinating initiatives with growth teams for the holistic client roadmap.
Respond to client emails, lead weekly calls, and manage projects for owned accounts.