Account Executive, Beauty & Lifestyle

Small Girls PR•New York, NY

23h•Hybrid

About The Position

Small Girls PR is seeking an Account Executive to work with clients in the beauty, lifestyle, and wellness spaces. The role involves building media relationships and securing meaningful placements, while taking on increased responsibility for client communications, project management, client calls, meetings, and strategic discussions. The position is based in the agency’s New York City office, with a hybrid schedule requiring two days per week in the office.

Requirements

At least 2–3 years of relevant experience.
Strong media relationships and a track record of securing top-tier press placements, with clips to demonstrate results.
Strong writing skills, including the ability to craft clear and clever pitches and copy.
Ability to lead client calls and contribute initial strategic counsel.
Strong attention to detail and a commitment to error-free work.
Ability to manage deadlines, trackers, and multiple workstreams.
Creative thinking and willingness to take risks or push boundaries.
Intellectual curiosity and strong storytelling ability.
Strong relationship-building skills with media, colleagues, and clients.

Nice To Haves

Agency experience or a fast-paced startup background.
Experience in the beauty, lifestyle, or CPG space.
Experience contributing to campaigns or stunts that earned media traction or client praise.

Responsibilities

Build and maintain relationships with consumer media across print, digital, social, Substacks, podcasts, and broadcast to secure regular placements and feature stories.
Develop strategies and relationships to earn placements in social media channels.
Create distinctive pitch angles and aim to secure 10–20 placements per campaign idea.
Support senior team members in executing media strategy and building reporter relationships on behalf of clients.
Brainstorm creative ideas and client initiatives with senior team members.
Coordinate client collateral, press materials, and image assets.
Serve as the first point of contact for inbound emails and client requests.
Draft press releases, pitches, media lists, and other media-related materials.
Oversee coverage monitoring, tracking, and client reporting.
Mentor junior team members.
Help lead client calls and provide an initial pass at strategic counsel.

Benefits

Generous paid time off.
Summer Fridays.
A mental health Day of Rest.
Caregiving days.
Time off for preventative care.
Dedicated time for collaboration and strategic solo work through the Smalls In Sync program.
A medical plan fully covered by the employer.
401(k) match up to 4%.
Dental insurance.
Vision insurance.
Employee-led committees that shape company policy and organize team celebrations.