Account Executive, Beauty & Lifestyle

Orchestra • New York, NY

21h • Hybrid

About The Position

Small Girls PR is seeking an Account Executive focused on beauty, lifestyle, and wellness. The role is for a media relations professional with a record of securing meaningful placements, who can take increased responsibility for client communications and project management, help lead client calls and meetings, and contribute to strategic discussions with both internal teams and clients. This position is based in the New York City office and follows a hybrid schedule, with two days per week in the office.

The Account Executive will establish and maintain relationships with consumer media across print, digital, social, newsletters, podcasts, and broadcast; develop creative pitches and strategies that generate placements; and support senior team members in executing media strategy. The role also coordinates client materials and assets, handles incoming requests, drafts media materials, monitors coverage, reports to clients, and mentors junior colleagues.

Requirements

• At least 2–3+ years of relevant experience.
• Strong media relationships and the ability to craft effective pitches.
• A track record of securing top-tier press placements, with clips to demonstrate results.
• Strong writing skills, including the ability to write clear and clever pitches and copy.
• Ability to lead client calls and provide an initial pass at strategic counsel.
• Strong organizational and detail-oriented skills, including deadline and tracker management across multiple work streams.
• Ability to contribute creative ideas and work accurately, with careful attention to detail.

Nice To Haves

• Agency experience or a background in a fast-paced startup.
• Experience in the beauty, lifestyle, or CPG space.
• Experience contributing to campaigns or stunts that earned media attention or client praise.

Responsibilities

• Establish and maintain relationships with consumer media across print, digital, social media, newsletters, podcasts, and broadcast, securing regular placements and feature stories.
• Develop strategies and relationships to earn placements in social media channels.
• Craft creative pitch angles that distinguish clients from competitors and personally yield 10–20 placements per campaign idea.
• Support the senior team in executing media strategy and build reporter rapport on behalf of clients.
• Brainstorm creative ideas and client initiatives with senior team members.
• Coordinate client collateral, press materials, and image assets.
• Serve as the first line of defense for inbound emails and client requests.
• Draft press releases, pitches, media lists, and other media-related materials.
• Oversee regular coverage monitoring, tracking, and client reporting.
• Mentor junior team members.

Benefits

• Generous paid time off.
• Summer Fridays.
• A mental health Day of Rest.
• Caregiving days.
• Time off for Unsick Days dedicated to preventative care.
• Dedicated time for collaboration and strategic solo work through the Smalls In Sync program.
• A medical plan covered 100% by the employer.
• 401(k) match up to 4%.
• Dental insurance.
• Vision insurance.
• Employee-led committees that shape company policy and organize team celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed