Account Executive III, Sales
About The Position
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising. The role implements strategies to consistently grow revenue and exceed revenue goals, while establishing credible relationships with the local business community. The Account Executive makes sales calls on existing and prospective clients, maintains assigned accounts, develops new accounts, and prepares and delivers sales presentations. The position explains how specific types of advertising can effectively promote clients’ products or services, provides information about advertising placement rates across all media, and develops advertising schedules with clients and station personnel. The role also works with clients and station personnel to develop advertisements and performs other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- At least one year of sales experience, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
Responsibilities
- Generate advertising revenue by calling on established agencies and cold-calling new prospects.
- Convince potential clients of the merits of television advertising.
- Implement strategies to consistently grow revenue and exceed revenue goals.
- Establish credible relationships with the local business community.
- Make sales calls on existing and prospective clients.
- Maintain assigned accounts and develop new accounts.
- Prepare and deliver sales presentations to clients.
- Explain how specific types of advertising can effectively promote clients’ products or services.
- Provide clients with information regarding advertising placement rates across all media.
- Develop advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Work with clients and station personnel to develop advertisements.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
