Account Executive III, Sales
About The Position
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising. The role implements strategies to consistently grow revenue and exceed revenue goals, and establishes credible relationships with the local business community. The position maintains assigned accounts and develops new accounts; prepares and delivers sales presentations; explains how advertising can effectively promote clients’ products or services; and provides information about advertising placement rates across all media. The role also develops advertising schedules with clients and station personnel responsible for placing advertising in station media, and works with clients and station personnel to develop advertisements. Other duties may be assigned.
Requirements
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- At least one year of sales experience; media experience preferred.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
Nice To Haves
- Sales experience in the media field.
Responsibilities
- Generate advertising revenue by calling on established agencies and cold-calling new prospects.
- Convince potential clients of the merits of television advertising.
- Implement strategies to grow revenue and exceed revenue goals.
- Establish credible relationships with the local business community.
- Make sales calls on existing and prospective clients.
- Maintain assigned accounts and develop new accounts.
- Prepare and deliver sales presentations to clients.
- Explain how advertising can help promote clients’ products or services effectively.
- Provide clients with information about rates for advertising placement in all media.
- Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
- Work with clients and station personnel to develop advertisements.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
