Account Executive III, Sales

Nexstar Media Group, Inc.•Myrtle Beach, SC

7d•Onsite

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and explaining the value of television advertising to potential clients. The role implements strategies to grow revenue consistently and exceed revenue goals while building credible relationships within the local business community. The Account Executive manages assigned accounts, develops new business, and prepares and delivers sales presentations. The position advises clients on how advertising can effectively promote their products or services, provides advertising rates across media, and develops advertising schedules and advertisements in collaboration with clients and station personnel. Other duties may be assigned.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
At least one year of sales experience; media-field experience is preferred.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

Nice To Haves

Sales experience in the media field.

Responsibilities

Generate advertising revenue by contacting established agencies and cold-calling new prospects.
Implement strategies to grow revenue and exceed revenue goals.
Establish credible relationships with the local business community.
Make sales calls on existing and prospective clients.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain how advertising can effectively promote clients’ products or services.
Provide clients with advertising placement rates across all media.
Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
Work with clients and station personnel to develop advertisements.
Perform other duties as assigned.