Account Executive III, Sales

Nexstar Media Group • La Crosse, WI

5d

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and explaining the benefits of television advertising to potential clients. The role implements strategies to grow revenue consistently and exceed revenue goals while building credible relationships in the local business community. The Account Executive maintains assigned accounts, develops new accounts, prepares and delivers sales presentations, advises clients on effective advertising for their products or services, and provides advertising placement rates across all media. The position also develops advertising schedules with clients and station personnel and collaborates with clients and station personnel to develop advertisements. Other duties may be assigned.

Requirements

• Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• At least one year of sales experience; media-field experience is preferred.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

Responsibilities

• Generate advertising revenue by calling on established agencies and cold-calling new prospects.
• Convince potential clients of the merits of television advertising.
• Implement strategies to grow revenue consistently and exceed revenue goals.
• Establish credible relationships with the local business community.
• Make sales calls on existing and prospective clients.
• Maintain assigned accounts and develop new accounts.
• Prepare and deliver sales presentations to clients.
• Explain how specific types of advertising can effectively promote clients’ products or services.
• Provide clients with information regarding advertising placement rates across all media.
• Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
• Work with clients and station personnel to develop advertisements.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level