Account Executive, Beauty, Wellness & Lifestyle

AZIONE•New York, NY

1d•Hybrid

About The Position

AZIONE is a PR agency working at the intersection of culture, media, and brand, helping beauty, wellness, and lifestyle brands build relevance and measurable business impact through strategic storytelling, media relations, partnerships, experiential activations, influencer marketing, and cultural positioning. The Account Executive will support a portfolio of innovative consumer brands on the Beauty, Wellness & Lifestyle team. The position may be based in New York City or Los Angeles and follows a hybrid schedule with a mix of in-office and remote work. This is a strategic, media-driven role for someone familiar with how beauty, wellness, and lifestyle brands build relevance across editorial, creator ecosystems, partnerships, affiliate commerce, experiential marketing, and culture. The Account Executive will translate launches, founder stories, partnerships, campaigns, and cultural moments into editorial opportunities, while contributing to client service, media strategy, campaign execution, relationship-building, and collaboration across agency teams. The role also provides guidance and support to junior colleagues and interns as assigned.

Requirements

At least 2 years of experience in beauty, wellness, lifestyle, consumer PR, media relations, brand communications, or integrated marketing.
Experience supporting beauty, skincare, wellness, health, lifestyle, or consumer brands.
Strong pitching skills and an understanding of what makes a compelling, timely media story.
Exceptional writing, communication, organization, and project management skills.
Ability to manage multiple fast-moving priorities while maintaining strong attention to detail.
Entrepreneurial, resourceful, proactive, and solutions-oriented approach with a strong ownership mentality.
Genuine passion for beauty, wellness, lifestyle, culture, media, and the evolving consumer landscape.

Nice To Haves

Agency-environment experience.
Existing relationships with beauty, wellness, lifestyle, consumer, business, and/or trade media, with demonstrated success securing meaningful editorial coverage.
Strong instincts for storytelling, trend forecasting, and identifying culturally relevant opportunities.
Understanding of affiliate commerce, social media, creator ecosystems, and the evolving relationship between earned media and broader brand marketing.

Responsibilities

Serve as a day-to-day client contact and understand the tactical execution of account activity.
Contribute to weekly client calls and participate in in-person meetings alongside senior team leadership.
Attend and support media briefings, interviews, desksides, press previews, brand activations, events, and other client-facing opportunities.
Manage timelines, agendas, action items, trackers, and client deliverables with organization and attention to detail.
Support account teams with inbound client requests and vetting media opportunities.
Build client relationships through proactive communication, responsiveness, and thoughtful execution.
Contribute to new business brainstorms, research, deck development, and pitch preparation.
Pitch across client priorities to secure business and lifestyle features, podcasts, product placements, trend stories, and other editorial opportunities.
Develop story angles involving product launches, founder and executive stories, partnerships, collaborations, consumer trends, brand milestones, and cultural moments.
Identify and curate editorial and brand partnership targets and opportunities.
Support integrated PR campaign development and contribute to media messaging and press materials under senior team guidance.
Draft strategic pitches with oversight from senior account colleagues.
Support the identification and implementation of relevant brand partnerships.
Monitor media developments and proactively surface timely opportunities, trends, and insights.
Conduct media outreach and coordinate interview opportunities, product sendouts, sample requests, messenger and shipping needs, high-resolution images, and other media needs.
Secure ongoing editorial, partnership, and event integration opportunities across assigned accounts.
Support and execute launches and larger campaigns from planning through completion.
Maintain and grow relationships with editors, writers, producers, brand partners, influencers, and other industry contacts.
Review and proofread client agendas, action items, and materials for accuracy and currency.
Maintain weekly and monthly client recaps and reporting, with senior oversight as needed.
Stay informed about emerging technologies, affiliate platforms, social media trends, consumer behavior, industry developments, and the evolving media landscape, assessing their relevance to clients.
Apply reporting best practices to demonstrate the qualitative and quantitative ROI and impact of campaigns.
Monitor industry news and trends and share relevant insights and opportunities with account teams.
Anticipate account needs, identify potential issues early, and bring solutions to account leads.
Maintain and contribute to AZIONE’s database of editorial and industry relationships.
Cultivate and grow relationships across beauty, wellness, lifestyle, consumer, business, and trade media, as well as with brand partners and influencers.
Demonstrate integrity, reliability, responsiveness, professionalism, and accountability in client and internal work.
Collaborate across PR, Digital, Influencer, Affiliate, and other internal teams.
Provide guidance, mentoring, and support to Junior Account Executives, Account Coordinators, and interns as assigned.
Flag potential issues early and contribute to team initiatives that support professional development and agency growth.
Help foster a positive, collaborative team culture and demonstrate professionalism and respect.