Account Executive, Media Sales (Minnesota Twins)

Playfly Sports • Minneapolis, MN

10d • Hybrid

About The Position

Playfly Sports is seeking a results-driven Account Executive, Media Sales, to drive local and regional advertising and sponsorship revenue across Minnesota Twins broadcasts, including pre-game and post-game programming on Twins TV (MNNT) linear and Twins.TV streaming platforms. Based in Minneapolis, the role focuses on developing new business, cultivating agency and direct-client relationships, and closing revenue-generating partnerships. Using a consultative sales approach, the Account Executive creates customized media solutions aligned with client objectives, maximizes the value of Minnesota Twins media assets, and consistently meets or exceeds revenue goals.

The role works with internal Insights, Creative, and Pricing & Planning teams to develop data-informed proposals and presentations. It also collaborates with corporate sponsors and media partners, represents Minnesota Twins media offerings in the marketplace, and shares sales expertise and product knowledge with client service staff. The position is primarily office-based and predominantly sedentary, with occasional travel for client meetings, industry events, and team collaboration.

Requirements

• Bachelor’s degree required.
• At least 2 years of professional sales experience required.
• Demonstrated ability to prospect, develop new business opportunities, build a sales pipeline, and close revenue-generating partnerships.
• Excellent written and verbal communication, presentation, and public speaking skills.
• Strong organizational and project management skills, including the ability to manage competing priorities and collaborate across departments.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong analytical skills, including the ability to interpret sales and media research data and evaluate CPM, impressions, and digital performance metrics.
• Ability to quickly learn and apply new platforms and tools supporting media sales and campaign performance.
• Demonstrated ability to build and maintain effective relationships with clients, agencies, corporate partners, and internal teams.

Nice To Haves

• A degree in Sports Media, Communications, Marketing, or a related field is preferred.
• 3–5 years of professional sales experience preferred.
• Experience in media sales or corporate partnerships preferred, particularly selling local or regional sports media, streaming, or sponsorship inventory; television sales experience is a plus.
• Strong understanding of the sports industry and established relationships within the Minneapolis market and relevant local business sectors strongly preferred.

Responsibilities

• Generate new and incremental advertising and sponsorship revenue across Twins TV (MNNT) linear and Twins.TV streaming, with an emphasis on locally and regionally funded business, and meet or exceed individual sales goals.
• Identify, prospect, pursue, and close new business across key advertiser categories through agency partnerships and direct-client relationships.
• Build and strengthen relationships with agencies, direct clients, and key decision-makers in the Minneapolis market and the Twins broadcast coverage area.
• Develop integrated advertising and sponsorship packages across Twins TV broadcasts, Twins.TV streaming, and available sponsorship assets to meet client objectives and generate incremental revenue.
• Partner with Insights, Creative, and Pricing & Planning teams to develop data-informed proposals, strengthen presentations, and demonstrate the value of Minnesota Twins media opportunities.
• Advise agencies, clients, representation partners, and internal stakeholders about advertising opportunities across linear and streaming platforms.
• Collaborate with corporate sponsors and media partners on cross-selling, cross-promotional, and other opportunities to expand client investment.
• Participate in client meetings, industry events, trade association functions, and networking opportunities to strengthen relationships and develop new business.
• Share sales expertise and product knowledge with Client Service Coordinators and Client Service Representatives, supporting their understanding of the media marketplace and professional development.
• Support special projects and perform other job-related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level