Media Sales Account Executive

Hearst•Baltimore, MD

1d•$50,000 - $75,000•Onsite

About The Position

WBAL-TV, Baltimore’s NBC affiliate, is hiring a Media Sales Account Executive to develop and manage business across television, digital, streaming, and web platforms. The role sells premium content and marquee sports programming, including the Baltimore Ravens, Sunday Night Baseball, Sunday Night Football, the NBA, the Olympics, and the Preakness Stakes. Compensation is commission-based, with potential earnings of $50,000–$75,000 or more, plus discretionary quarterly bonuses. The position calls for a results-focused sales professional who can build client relationships, develop new business, and create customized, research-driven proposals. In-person attendance is required. The role offers access to premium content, career growth opportunities within Hearst Television, and a collaborative, high-performance team environment.

Requirements

Three or more years of media sales experience is preferred; experience may be in television, radio, digital, or a related industry.
Demonstrated ability to develop new business and sell to local business owners.
Experience developing new or non-traditional business.
Strong negotiation skills and a consultative sales approach.
Experience in a consultative, customer-focused business atmosphere.
Accountability in a goal-structured organization and experience in a goal-driven, competitive environment.
Ability to understand and use qualitative research and analyze market research to position clients for success.
Proficiency in Microsoft Office.
Valid driver’s license and a clean driving record.
In-person attendance is required.
Related military experience will be considered.

Nice To Haves

Familiarity with Wide Orbit, Wide Orbit Media Sales, or similar sales software.
Three or more years of media sales experience in television, radio, digital, or a related industry.

Responsibilities

Generate revenue across WBAL-TV’s television, digital, streaming, and web platforms.
Prospect, contact, and present to new businesses.
Develop new revenue through local business development and non-traditional business.
Form strategic and market partnerships with local businesses and national advertisers.
Sell high-profile programming, including Sunday Night Football, the Olympics, and major sports franchises.
Manage and grow an active account and client portfolio.
Conceptualize, create, and deliver sales proposals consistent with station strategies, including customized, research-driven presentations.
Achieve individual sales goals while contributing to WBAL-TV’s sales team.
Use qualitative research and market research to support sales efforts and position clients for success.