Account Executive, Group Sales

NASCAR•Richmond, VA

About The Position

Richmond Raceway is seeking an Account Executive, Group Sales to grow attendance and create memorable group ticketing experiences for fans, businesses, schools, nonprofits, and community organizations. Based in Richmond, Virginia, the role generates new business, builds community relationships, and delivers group sales that drive revenue and long-term customer engagement. The ideal candidate is competitive, self-motivated, and energized by prospecting, relationship building, and exceeding sales goals in a fast-paced sports environment. The role includes prospecting and business development, managing and growing client relationships, meeting sales goals, maintaining client and prospect records in a CRM system, and providing customer service. It also involves coordinating group sales setup, execution, and client service on race day. The position offers hands-on experience in ticket sales, client relationship management, and sports business.

Requirements

Bachelor’s degree from a four-year college or university; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
At least one year of sales experience.
Strong verbal, written, interpersonal, and presentation skills.
Comfort making cold calls by phone.
Comfort making face-to-face sales presentations.
Strong organizational, time management, and problem-solving skills.
Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines.
Proficiency with Microsoft Office, including Word, Excel, Outlook, Teams, and PowerPoint.
Valid driver’s license in good standing and a driving record that meets clean-record criteria.
Flexibility to work necessary hours, including evenings, weekends, and holidays.

Nice To Haves

Sales experience in a sports sales environment.
Previous experience with CRM and ticketing platforms.

Responsibilities

Generate new sales revenue through prospecting, cold calling, and in-person appointments.
Seek new leads through referrals, networking, and prospecting businesses and organizations.
Maintain a daily volume of 60–80 calls and an aggressive meeting schedule.
Set appointments with community decision makers to assess and develop sales opportunities.
Grow existing client relationships to maximize client spending and generate repeat business.
Renew existing group sales customers and provide enhanced opportunities or experiences.
Assist with creating, developing, and implementing concepts designed to generate new sales revenue streams.
Meet and exceed weekly, monthly, and yearly sales goals.
Maintain accurate, detailed records of current clients and prospects in the CRM system.
Provide superior customer service to clients and prospects in person and over the phone.
Execute group sales setup, delivery, and client services on race day.