Account-Based Marketing Manager, Retail and CPG, Industry Marketing

Amazon • Arlington, VA

14h

About The Position

Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing
(ABM) Marketing Manager for the Retail and Consumer Goods (RCG) Industry to
design and execute high-impact ABM programs for enterprise customers within a
designated field territory and deliver the industry’s largest activations and
programs. This role combines strategic thinking with hands-on execution to drive
measurable business outcomes through targeted marketing initiatives.

The Sr. Account-Based Marketing Manager will own the end-to-end execution of
select RCG ABM programs, working backwards from customer needs to create
data-driven, multi-channel campaigns, events, and executive programs that
accelerate pipeline and revenue growth. This role requires project management
skills, analytical capabilities, and the ability to influence cross-functional
stakeholders.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering
customers and partners to unlock their cloud potential. We shape AWS's industry
perception through compelling narratives that demonstrate our leadership in AI
and transformative solutions, while driving customer growth across our vast
service portfolio. Our team delivers personalized, connected experiences that
foster AWS adoption across diverse industries, continuously adapting our
strategy to stay ahead in our digital-first world. Join our forward-thinking
team to shape the future of cloud computing, contributing to strategic
initiatives that respond to evolving technology, industry, and customer
requirements. You'll collaborate globally to translate complex technology into
clear, valuable solutions, creating impactful programs that drive AWS's growth
in an inclusive, collaborative environment where diverse perspectives and bold
thinking thrive.

Requirements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• 6+ years of professional marketing experience with demonstrated success in B2B marketing
• 4+ years of direct ABM program management experience

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience in developing and managing acquisition marketing or channel programs
• Experience in marketing or marketing research
• Experience presenting metrics and progress to goal to senior leadership

Responsibilities

• Design and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our RCG accounts that align with global frameworks and drive measurable business impact
• Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed