ABM Regional Manager, AMER

Elastic

3d • $106,900 - $202,700 • Remote

About The Position

We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas. This role sits at the intersection of marketing, sales, and customer success — owning high-impact campaigns, with a focus on technical and business decision-maker engagement, compelling storytelling, and pipeline contribution. This is an outstanding opportunity for a marketer who understands the nuances of enterprise technology buying cycles, complex procurement processes, and the importance of trust and credibility in technical sales environments. You will drive personalized programs that navigate sophisticated buying ecosystems — from developers and engineering leadership to CIOs, CISOs, and procurement teams.

Requirements

• 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role
• Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts
• Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas
• Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies
• Confident in driving multi-channel campaigns and executive-level engagement programs
• Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo

Nice To Haves

• Familiarity with the enterprise technology landscape — including cloud, AI/ML, cybersecurity, and observability
• ABM knowledge framework certification is a strong plus

Responsibilities

• Design and implement 1:1 ABM programs aligned to target accounts and buying groups
• Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
• Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees
• Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
• Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
• Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers
• Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
• Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
• Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation
• Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels
• Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences
• Localize and adapt global plays to meet account needs while maintaining message consistency
• Own campaign budgets, timelines, and execution
• Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment
• Provide regular performance reporting to team members and sales leadership
• Use insights to continuously refine ABM programs for greater efficiency and scalability
• Support the evolution of ABM playbooks, strategy, and execution tactics
• Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables
• Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation
• Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave
• Company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed